Why Silence Keeps You Stuck

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In Partnership with AirOps

Are You Judging AI Search by the Wrong Numbers?

You wouldn’t judge a brand campaign only by last-click sales. Yet AI search is being asked to prove itself against paid-channel attribution standards. You risk cutting the budget that helped win a customer because another channel got credit for the sale.

On October 15, join Matt Hammel, COO of AirOps, and Zak Prauer, Expert Partner at Bain & Company, to rethink how you evaluate AI search:

• Use findings from Bain’s Marketing Leaders Reality Index to understand why paid-channel measurement sets the wrong expectations.
• Look beyond citations to whether AI recommends your brand when buyers are weighing their options.
• Discover what AI search conversations reveal about customer needs that survey responses can miss.

You’ll leave with a clearer view of what your reporting overlooks, so the next investment decision accounts for how buyers actually choose.

Can't attend the session live? Register anyway, and you’ll get the recordings in 24 hours.

🧠 Use Pluralistic Ignorance to Build Authority

Want to become the voice your industry has been waiting for? When everyone privately dislikes the same thing, each person assumes they are the only one. It takes just one person to say it out loud for the whole room to feel relief and line up behind them. Behavioral scientists call this Pluralistic Ignorance. 

Steps to Build Authority with One Bold Idea:

1️⃣ Make a Promise People Want but Think Is Impossible
Blair did not call his idea "pitch less" or "pitch smarter." He named it after the one thing agencies assumed was off the table: win without pitching. A safe claim gets forgotten, while a claim people think is impossible gets debated, and that conversation spreads and leads back to you.

2️⃣ Plant a Flag with a Manifesto
Blair turned his perspective into twelve proclamations, such as "We will replace presentations with conversations." Bold, actionable statements give readers a rallying cry they can adopt and carry into their next sales meeting. People want to hang words like these on the wall.

3️⃣ Build Multiple Revenue Streams Around One Idea
Blair grew a single idea into a multi-format ecosystem over 20 plus years. He became the unmistakable authority by repeating the same argument again and again. That is how compound authority is built.

The Takeaway
Say the thing everyone is thinking, name it boldly, and repeat it consistently. Dive in and build your authority like never before!

🖥️ Set Up Meta Muse Desktop 

Want an AI assistant that can do more than a phone app ever could? Meta Muse on desktop makes it possible. It connects with your local apps and the tools you already use, so it can take on real tasks for you. Whether for research, planning, or everyday errands, you can get it running in minutes. Here is a step-by-step guide to get started:

Steps to Set Up Meta Muse on Desktop:

1️⃣ Install Muse for Mac
Download and install Muse for Mac, then sign in and go through the setup wizard. Review each local app permission carefully, and set most of them to read only.

2️⃣ Add Your Connectors
Open Settings, go to Connectors, and add a few apps you use regularly.

3️⃣ Start with Low Access
Check the access each connector requests and begin with lower levels until you trust Muse. For example, set Gmail access to read only.

4️⃣ Give It a Real Task
Try a prompt like, "I want to sell my computer monitor. Check local marketplace listings every day for similar HP monitors and log them to a spreadsheet so I can learn to build the best listing."

The Takeaway
Meta Muse Desktop goes beyond the phone app by working with your local apps and connected tools, while safe permissions keep you in control. Whether you want to save time or automate repetitive work, it is a smart place to start. Dive in and set up Muse today to get more done like never before!

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