Timing Beats Discounts Every Time

Hello Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

In Partnership with Omnisend

Your BFCM Plan Is Still Waiting on Better Prompts

How much time goes into pulling last year’s reports and explaining them to AI? If every useful answer takes another round of clarification, your BFCM prep barely moves forward.

Omnisend’s BFCM AI playbook gives you detailed prompts for the work you need to get done, so you can spend less time figuring out what to ask.

Use last year’s results to decide which campaigns deserve another run and check deliverability before increasing send volume.

Then turn those findings into a campaign calendar your team can work from.

Better yet, Omnisend connects with Claude or ChatGPT, so you can analyze performance and create editable email templates without leaving the chat.

New to Omnisend? Its email and SMS platform serves 150,000+ ecommerce brands, reporting an average $79 for every $1 spent. Migration is free and takes up to five business days.

Start now, with time to put the answers to work.

🔄 Two Repeat Audiences, Two Different Strategies 

Running one outreach strategy for every repeat customer? You may be over-pressuring your loyal subscribers while losing one-time buyers who are quietly slipping away. A leading DTC brand learned this the hard way, and a smarter approach to timing turned the missed revenue into a growing reorder channel. Whether you sell supplements, snacks, or skincare, you can apply these lessons today. 

Steps to Capture Repeat Revenue with Better Timing:

1️⃣ Split Your Repeat Audiences
Subscribers need patience and flexibility, such as easy skips and swaps. One-time and lapsed buyers need well-timed encouragement to come back. One global strategy gets both wrong.

2️⃣ Stop Guessing When Customers Run Out
Consumption is personal, calendars are not. The same tub of protein lasts 21 days for an athlete, 35 for a household buyer, and 46 for a weekend buyer. A fixed 30-day flow is early for one and over two weeks late for another.

3️⃣ Predict Each Customer's Reorder Window
Study every customer's order cadence and predict when that person will run out of that product. Send a helpful reminder through the channel they use, whether email, text, on-site, or push, and let every reorder sharpen the next prediction.

4️⃣ Grow the Basket at Confirmation
When a customer clicks to confirm a reorder, suggest an add-on that pairs with it. Focus only on non-subscribers so every reorder is additive and your subscription program stays untouched.

The Takeaway
The results were strong: a 36x return with no acquisition spend, 28 percent higher order value, and 6 percent of all repeat revenue from a brand new channel. Stop guessing and start predicting. Dive in and capture your hidden repeat revenue like never before!

🌍 Gemini 4 Argon Is Coming and It Could Shake Up AI

Wondering what Google's next big model means for you? Gemini 4 Argon is being described as the most powerful model we know today, and the upcoming release is expected to be a real earthquake. Whether you build products, create content, or simply follow AI, it is worth preparing now. 

Steps to Prepare for Gemini 4 Argon:

1️⃣ Understand the Hype
Gemini 4 Argon is being called the most powerful model we know today. Google has not shared every detail yet, so treat early claims as a signal to watch closely rather than a final verdict.

2️⃣ Note the Release Approach
Google says it will make the model available as soon as it can and as safely as it can. That means access may arrive in stages, so keep an eye on official announcements.

3️⃣ Expect Rapid Changes
The message from Google is to hold tight, because there is lots more coming and you will see rapid iteration. The model can still evolve between now and the release, so the final version may be even better than what is previewed.

4️⃣ Get Your Use Cases Ready
List the tasks where a stronger model would help most, such as coding, research, writing, or automation. When access opens, you can test it on real work right away and compare it with your current tools.

The Takeaway
Gemini 4 Argon could be one of the biggest AI releases yet, with Google promising fast progress and a safety first rollout. Stay informed, plan your tests, and be ready to move quickly. Dive in and get ready for the next wave of AI like never before!

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍