Where did last year’s buyers go?
😊 Your next BFCM campaign could start with customers you’ve already convinced to buy.
Hello Readers 🥰
Last year’s BFCM buyers are sitting in your database. How many bought once, disappeared, and never got a reason to return?
Before you spend November chasing new shoppers, find the customers who already chose you.
Omnisend’s BFCM AI playbook gives you prompts to answer that question and work through holiday prep.
You can use it to build a prep checklist, a campaign calendar, and creative briefs based on your store’s results. Then turn approved plans into customer segments and editable emails.
Here’s what the playbook helps you do:
🔎 Audit last year: Use prompts to find winning campaigns, possible revenue gaps, and deliverability warning signs before planning your sends.
🛒 Choose your audiences: Find lapsed BFCM buyers, VIPs, and engaged non-buyers, then use follow-up prompts to create approved segments.
📅 Build your campaign plan: Turn findings into a send calendar, creative briefs, and branded email templates ready for your review.
Each section includes the prompt and explains what to do with the answer, so you know how to move from a finding to a decision.
You can connect Omnisend to ChatGPT or Claude, and it analyzes your account data and creates segments and email templates in Omnisend, with the required permissions.
The email and SMS platform serves 150,000+ brands and reports an estimated average return of $79 per $1 spent.
The playbook is free to read. Start with last year’s audit while there’s time to change this year’s plan, before deadlines make those decisions for you.