Feed The Algorithm Better Creative

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In Partnership with AirOps 

Your Buyers Aren’t Waiting for Better AI Measurement 

Your buyers are asking AI what to buy. But when leadership asks which sales it drove, your attribution report doesn’t give you a clear answer. Waiting for one could mean losing buyers before they ever reach your site.

On October 15, join Matt Hammel, COO of AirOps, and Zak Prauer, Expert Partner, Marketing at Bain & Company, for a live conversation to help you:

• Understand why waiting for perfect measurement could cost more than investing in AI search today.
• See how AI search shapes brand preference, and why a recommendation carries more weight than a citation.
• Decide how to invest now and what evidence to demand that your spending is creating additional growth.

You’ll leave knowing how to make the case for AI search when “we can’t measure it yet” is what’s holding your budget back.

Can't attend the session live? Register anyway, and you’ll get the recordings in 24 hours.

💡 Three Tips for Scaling Q4 Creative 

Struggling to decide which ads to push before the biggest sales window of the year? Meta's ad system now narrows millions of possible ads to a smaller relevant set before final ranking, so the creative you feed it matters more than ever. Start with what your account has already shown you: last year's seasonal winners, this year's strongest evergreen ads, and promotional creative that consistently converts. 

Steps to Scale Your Q4 Creative:

1️⃣ Dupe Your Top Ads
Pull your best BFCM creative from last year alongside this year's top evergreen and promotional ads. Update strong concepts with a current offer, deadline, or BFCM callout, such as a sale overlay on customer-generated content. Keep what made the original work, then test whether the BFCM treatment helps.

2️⃣ Make the Offer Easy to Understand
Q4 feeds are crowded, so shoppers should grasp your promotion at a glance. Place the offer prominently, then make the product and any conditions clear. Ask yourself whether someone can tell what the offer is without reading a paragraph of copy.

3️⃣ Let Evergreen Creative Compete
A BFCM label does not automatically make an ad your best performer. In one client example, evergreen ads received 80 percent of spend at a ROAS above 2, while BFCM ads received 20 percent at a 1.5 ROAS. Compare spend, ROAS, and conversion volume over a meaningful window, and let evergreen ads keep earning budget if they win.

The Takeaway
Strong Q4 creative starts with your own data. Reuse proven winners, make offers instantly clear, and let results decide where budget goes while you test new BFCM concepts. Dive in and scale your creative today to win the holiday season like never before!

✅ Pick the Right Claude Model with One Quick Test 

Not sure which Claude model fits your work? A simple side-by-side test can settle it in minutes. Give Claude Opus 5.5, Opus 5, and Fable 5.1 the same launch-email brief, then see which one catches the errors and which one needs the most fixing. Whether you write marketing copy, reports, or product updates, this test shows where each model earns its place. 

Steps to Compare Claude Models:

1️⃣ Start with Opus 5.5
Open a new Claude chat, click the model name beside the send button, and pick Opus 5.5 at its default effort.

2️⃣ Paste the Brief and Prompt
Paste the fictional Worknote brief from the full guide. It hides two errors to catch: an old launch date and an unproven claim of saving five hours every week. Then add, "Use only the supplied brief. List the errors in version 1, then write a launch email."

3️⃣ Repeat with the Other Models
Run the same brief and prompt on Fable 5.1 and Opus 5 in separate chats. Keep settings identical and give each model one attempt.

4️⃣ Score the Results
Check each email for the right date, price, and trial terms, and whether it caught both errors. Note how long each fix takes, then rerun any failure at higher effort.

The Takeaway
One identical test gives you a clear, evidence-based way to choose between Claude models without guessing. Dive in and run your own comparison today to find your best fit like never before!

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