What Makes Your Business Different

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In Partnership with Insense

Save 40+ hrs/month in Q4 on UGC creator & influencer operations 

Your team already runs on Slack and AI agents. Your creator marketing should too.Insense now plugs into the stack you already use, so you brief, approve, and track creator work without living in yet another dashboard.

Route campaigns and updates through Slack, put your AI agents (ChatGPT, Claude) to work on briefs and shortlists, and keep everything connected to your Ads Manager and analytics.Underneath, the creator layer runs itself:

• Vetted creators apply to you within 48 hours - from a vetted marketplace of 115K+ creators across 57+ countries
• Run diverse campaign types - from UGC to seeding, influencer posting, and Meta Partnership Ads and TikTok Spark Ads
• Get creator performance insights - connect your Ads Manager and view which creators perform best - not only which ads 

Over 3,500 brands and agencies use Insense, with first creator applications arriving within 48 hours and teams saving 40+ hours monthly.

Book a free strategy call by Oct 9th and get $200 towards your first campaign.

🫵🏻Make Buyers Choose You

Your product might outperform the competition, yet buyers still choose someone else. Why? Because when both websites promise saved time, simpler workflows, and better results, everything starts sounding interchangeable.

Buyers who cannot see a meaningful difference often fall back on familiarity or price. A stronger product needs a clearer reason to be chosen.

Steps to Find Your Value Proposition:

1️⃣ Run the Swap Test:
Read your homepage headline with your closest competitor’s name attached. Would it still sound believable? If yes, your message probably describes a general benefit rather than something distinctive about your business.

2️⃣Identify the Bad Alternatives:
List what customers use instead of your product, including competitors, spreadsheets, manual processes, or doing nothing. Describe exactly where each alternative fails. Focus on specific frustrations rather than vague complaints about outdated tools.

3️⃣Answer Each Failure Directly:
Turn those frustrations into clear promises. If customers struggle with conflicting document versions, explain how your product keeps everyone working from the same information. Specific problems create more relevant messages than broad claims about saving time.

4️⃣ Keep What You Can Prove:
Choose two or three claims that matter to buyers, reflect your strengths, and are difficult for competitors to support honestly. Carry those claims through your homepage, ads, emails, and sales conversations.

The Takeaway:
Generic messaging can turn a product comparison into a price comparison. AI can help organize research and develop variations of a strong message, but differentiation starts with understanding customers and proving what your business does better.

Create Custom Music with Google Lyria 3.5

Have a song idea but no recording setup? Google Lyria 3.5 brings music generation into Gemini, helping you turn a description into a track with vocals or instruments. Templates provide a starting point, while custom prompts let you explore your own sound.

Google says the model delivers more expressive vocals and richer arrangements. Whether you want a piano piece, a playful birthday song, or background music for a video, you can describe the result you have in mind.

Steps to Create Music Using Google Lyria 3.5

1️⃣ Open Gemini
Sign in to Gemini and select the music creation option. Decide whether you want a vocal track or an instrumental piece before shaping your prompt.

2️⃣Start with a Template
Explore the available templates and choose one that matches your idea. Presets help you begin without writing a detailed brief. You can also skip them and describe your preferred sound directly.

3️⃣Describe Your Style
Specify the genre, mood, instruments, and energy level. For example, ask for a gentle piano instrumental with a reflective atmosphere. Clear details give Gemini a more useful direction than a broad request for good music.

4️⃣ Guide the Lyrics
For vocal tracks, provide your own lyrics or describe the theme you want. Include details about the vocal delivery and song structure to communicate your preferences.

5️⃣Listen and Refine
Play the result and assess the vocals, melody, and instrumental balance. If something feels wrong, revise your description and generate another version. Experiment with different combinations until the track better matches your idea.

The Takeaway
Google Lyria 3.5 makes experimenting with music more approachable. Templates offer convenience, while prompts allow creative flexibility. Treat each generation as a draft, listen carefully, and refine the details that matter most.

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