Four Ads Shoppers Actually Notice
🛍️ Refresh your holiday creative in minutes, then add emotion to ElevenLabs voiceovers
Hello Readers 🥰
Welcome to today's edition, bringing the latest growth stories fresh to your inbox.
If your pal sent this to you, then subscribe to be the savviest marketer in the room😉
In Partnership with New Engen
Before you spend more reaching the same people
Spending more on Meta without seeing more growth? Your ads may be reaching the same people again.
In a Meta study across 94 marketing mix models, 66% of people reached by partnership ads hadn’t seen the advertiser’s regular ads in the same audience.
Grapevine, now part of New Engen, helps you reach beyond that overlap with whitelisted ads from its publisher handles across beauty, wellness, men’s, parenting, finance, and pets.
- Leave creator sourcing, briefs, and payments to Grapevine.
- Get distinct statics and UGC produced and posted through its publisher handles.
- Keep control of your ad spend while Grapevine supports testing and optimization.
Just Food for Dogs increased Grapevine’s share of its paid media from 15% to 45% in six months.
Your team gets more creative to test without more production to manage.
📦 Four Ad Formats to Test Before Black Friday
Black Friday and Cyber Monday are about a month away, and your creative needs to help shoppers quickly understand what you sell, who it's for, and why they should care. These four formats give you fresh ways to refresh existing product shots and customer insights for holiday campaigns.
Formats to Test for the Holiday Rush:
1️⃣ Problem and Solution Graphic
Pair a specific customer concern with the product that addresses it. A "Your Concerns" column beside an "Our Solution" column makes the connection easy to follow. Pull a recurring objection from reviews or comments, then show how your product answers it. For bundles, explain what each item contributes.
2️⃣ If You're Doing This, You Need This
Connect a familiar activity to a relevant product, such as pairing a dog walk with sunscreen. Build around a holiday situation your audience recognizes, like packing for a trip or shopping for a runner. Show why the product suits that person, then add your offer.
3️⃣ Phone Screenshots with Lo-Fi Imagery
Pair casual product photography with a message that sounds like a real conversation. Use a genuine customer question about sizing, gifting, or what's included, then answer it beside the product. Remove identifying details unless you have permission, and clearly label any staged conversation.
4️⃣ Emoji Keyboard Takeover
Turn a focused selection of products into an emoji style keyboard with a hook that ties them together. Try a "Who are you shopping for?" graphic or a small collection of stocking stuffers. Keep products recognizable and show the offer separately so the graphic stays readable.
The Takeaway
Clear, relatable creative helps shoppers understand your product in seconds. Starting with imagery that already performs well and testing a new treatment keeps risk low and learning high.
🎙️ Make ElevenLabs Voiceovers Sound More Natural
Want AI voiceovers that sound less robotic and more human? ElevenLabs makes it simple with Audio Tags in its Eleven v4 model. Whether for videos, podcasts, or client projects, you can add emotion, pacing, and personality to your scripts.
Steps to Create Natural Voiceovers Using ElevenLabs:
1️⃣ Generate a Plain Version
Open ElevenLabs Text to Speech, choose one voice, and select Eleven v4. Generate the guide's plain script and save it so you have a baseline for comparison.
2️⃣ Add Audio Tags
Paste the tagged version without changing the spoken words. Keep the same voice and settings so you can clearly hear the difference the tags make.
3️⃣ Compare and Refine
Listen to the opening, pace, and final line. If the delivery stays flat, make one cue more specific. Change only one thing at a time so you know what works.
4️⃣ Troubleshoot Tags Read Aloud
If a tag gets spoken instead of acted on, check that you are using the right model and square brackets. Keep each direction short and place it before the words it should affect.
5️⃣ Create a Two Speaker Scene
Open Dialogue mode, add two voices, and generate the guide's exchange. Check the words, speakers, and timing before downloading your clips.
The Takeaway
ElevenLabs Audio Tags give you simple control over how your voiceovers sound. By testing one change at a time and comparing against a plain version, you can create more lifelike audio for any project.
We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.
Have a great day, and we'll be back again with more such content 😍