Relevance Beats Reach Every Time

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In Partnership with Omnisend

Imagine beating a month’s email revenue with one send

You’d probably double-check the numbers.

Enflow Digital did exactly that for a skincare client ahead of BFCM. One plain-text email sent through Omnisend to 1,676 recipients generated nearly $18,000, beating the previous month’s broad-audience campaigns combined.

Omnisend helped the team find the right customers to send it to. Its segmentation and MCP capabilities let them uncover purchase patterns in minutes.

Co-founder Karolina shares how they pulled it off with Omnisend, from choosing the audience to making the offer worth opening. Worth a read (or a watch) before you hit send on your own BFCM campaigns.

New to Omnisend? It's an email and SMS marketing platform for ecommerce used by more than 150,000 brands, generating an average of $79 for every $1 spent. Migration is free and takes up to five business days.

🎯 Narrow Your Market to Grow It

Worried that focusing on a smaller audience will turn customers away? Most startups are. So they write messaging that appeals to everyone, and it ends up giving no one a good reason to pay attention. Compare two headlines for an AI product: "Use AI to grow your business" and "Turn more of your SaaS demo requests into paying customers." The first could apply to millions of companies but says very little. The second speaks to a smaller group who instantly understand the problem it solves. That is the difference between reaching a large audience and being relevant to one. 

Steps to Make Your Positioning More Specific:

1️⃣ Focus on a Particular Customer
Replace broad labels with a clear audience. Instead of "marketing software for businesses," try "marketing software for independent accounting firms."

2️⃣ Focus on a Particular Problem
Name the exact pain you solve. Instead of "improve your sales process," try "stop losing qualified leads between the demo and the proposal."

3️⃣ Focus on a Particular Situation
Describe the moment your customer is in. Instead of "helping startups grow," try "helping SaaS founders find their first repeatable acquisition channel."

4️⃣ Test Your Homepage Headline
Show it to someone unfamiliar with your business and ask three questions. Who is this product for? What problem does it solve? Why would someone choose it over the alternatives? If they cannot answer all three clearly and quickly, your positioning needs work.

The Takeaway
Broad messaging feels safe, but it rarely gives anyone a reason to act. Specific messaging builds instant relevance with the people most likely to buy.

💻 Build and Defend with Le Chonk from Mistral AI 

Looking for a powerful open weights model for coding? Mistral AI has just released the weights of a new and improved Le Chonk, advancing the open frontier for agentic coding and cybersecurity. Early reports say it beats Kimi, DeepSeek, and GLM on Terminal Bench 4 while using fewer tokens per task.

Steps to Start Using Le Chonk:

1️⃣ Download the Weights
Visit Hugging Face and download the Le Chonk weights. The model is also available through the Mistral API if you prefer to start without hosting anything yourself.

2️⃣ Test It on Real Coding Tasks
Le Chonk ranks first among open models on Cognition's FrontierCode and sets a new benchmark for Pareto efficiency on Artificial Analysis. Try it on your own agentic coding workflows and compare speed, quality, and token usage.

3️⃣ Explore Its Cyberdefense Strengths
Mistral says Le Chonk delivers state of the art cyberdefense performance, tested by leading vendors including CrowdStrike, Cloudflare, Rubrik, and Zscaler. Security teams can evaluate it for threat analysis and defensive automation.

4️⃣ Customize and Deploy Your Way
Use Mistral Forge to tailor the model to your needs, then deploy it wherever you want. Open weights give you control over your data, your infrastructure, and your costs.

The Takeaway
Le Chonk is built to build, built to defend, and built for sovereignty. For developers and security teams, it offers a strong open alternative that balances top performance with efficiency and full ownership.

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