Why Models Ignore Your Homepage

Hello Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

In Partnership with Omnisend

One Plain-Text Email Outearned a Month of Campaigns 

Before you send everyone the same BFCM discount, check who keeps coming back. Your repeat buyers could justify an offer of their own.

For one skincare brand, 36% of customers had ordered more than six times. Enflow Digital used Omnisend to turn that loyalty into nearly $18,000 from one plain-text email.

Omnisend helped the team:

• Find purchase patterns in minutes, cutting out hours of manual analysis.
• Build a VIP audience of customers with four or more orders, ready for a separate promotion.
• Keep the VIP offer focused on engaged buyers by filtering out contacts inactive for 180 days.

The offer was available only through email: a higher discount plus a gift above a higher spend threshold. It increased order value while helping clear slower-selling stock.

Co-founder Karolina shares how it came together so you can apply the approach to your own repeat buyers before your BFCM offers are locked in.

📦 Get Your Brand Recommended by AI Shoppers 

Search used to be the whole top of the funnel: rank, get the click, win the session. Today, more than half of online shoppers use AI to find products, and AI-referred orders are growing fast. In an AI answer, there is no page two. Your brand is on the shortlist or it's gone. 

Steps to Win Recommendations in AI Answers:

1️⃣ Check How You Show Up Today
Open ChatGPT, Perplexity, and Gemini, then ask for the best option in your category using your customer's own words. Write down which brands get named and which sources get cited. Most brands never check, and the results are often surprising.

2️⃣ Close the Citation Gap
About 85% of what AI says about a brand comes from other websites, not its own. A homepage works like an ad, while reviews, roundups, and video tests work like evidence. Publishing more blog posts on your own domain won't fix this.

3️⃣ Build a Partner Network
Work with creators, newsletters, and writers who already publish and get paid when their content converts. Each piece becomes a sales channel and a citation on someone else's domain. Already have a program? Audit who is actually publishing and reward reviews and lists, not just coupon conversions.

4️⃣ Track Direction, Not Perfection
AI traffic is often untracked, and clean attribution doesn't exist yet. Instead, ask one simple question: are we showing up in more AI answers today than yesterday? Use a consistent set of 30 customer questions to monitor citations over time.

The Takeaway
AI isn't ranking your website. It's ranking what other people have already said about you. Models don't choose the better product, they choose the better-documented one.If a competitor is being recommended today, the fix isn't another blog post. It's more people, on other domains, saying your name in public.

🔎 Find Anyone with Ploid, the 2 Billion Profile People Index

Need to find the right person fast for sales, research, or recruiting? Ploid has indexed over 2 billion people globally. That is not 2 million, it is 2 billion. Ploid turns the public web into one profile for every person and company on earth, and serves it to you and your AI agents for just cents. Its mission is to map the human economy, and it is live today. 

Steps to Find and Reach People Using Ploid:

1️⃣ Visit Ploid and Get Access
Head to ploid.com and set up your access. Explore what is available so you understand how profiles for people and companies are organized.

2️⃣ Connect Your AI Agent
Link your agent to Ploid so it can search the full index on your behalf. Because access is priced at cents, you can run many searches without a heavy budget.

3️⃣ Search in Plain Language
Give your agent a clear prompt such as, “Find [job title] at [type of company] in [location].” The agent pulls matching profiles from the index in a fraction of the time manual research takes.

4️⃣ Personalize and Reach Out
Ask your agent to draft tailored messages based on each person’s background and role. Review every message before sending so your outreach feels human and relevant.

The Takeaway
People were already doing this research by hand. With Ploid, it is faster, more accurate, and built for agentic workflows at a whole new scale. Whether you work in sales, research, or recruiting, a single index of the world’s people and companies can transform how you find and connect with the right contacts.

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍