Stop Splitting Ad Sets Today

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In Partnership with AirOps

See how competitors are selling inside ChatGPT

You probably know what competitors say on their websites. But what message are they putting in front of people asking ChatGPT for help?

Seeing their pitch can help you decide how to position your own offer.

The AirOps ChatGPT Ad Library lets you search by brand name or domain to see competitor ad messaging and the prompts where those ads appeared. With 6,000+ brands listed, there’s plenty to explore before you write your own brief.

See how a competitor positions its offer in a specific conversation. Then consider what would make yours worth a click.

Use what you find to choose a stronger messaging angle and give your team a concrete reason to test it.

Before you spend on your first test, see how competitors are making their pitch.

🎯 Match Creatives to Audiences in One Ad Set

Tired of splitting ad sets just to show different creatives to different age groups or genders? A new option lets you pair individual creatives with a specific age range and gender, all inside a single ad set. Think a winter coat ad for one group and a lighter jacket for another, running side by side.

The upside: a simpler account and fewer ad sets, which could mean more conversion data per ad set to learn from. There are no performance results yet, so treat better efficiency as a theory to test.

Steps to Try It:

1️⃣ Check Your Tools
If you run ads through a third-party platform or your own API setup, confirm it supports the new option before you plan around it.

2️⃣ Audit Your Current Setup
Find ad sets that exist only because the creative targets a different age group or gender. These are your best candidates for consolidation.

3️⃣ Decide Who Each Creative Is For
Some concepts clearly suit one group, while others work for everyone, so leave those broad. Base pairings on your product and customer knowledge, not a hunch.

4️⃣ Run One Contained Test
Compare a consolidated setup against your current structure. Track cost per purchase, conversion volume, reach, and order value.

The Takeaway
Pairing creatives with audiences inside one ad set could cut clutter and sharpen your messaging. With the holiday sales rush close, start small, run a single test, and see if it improves results before changing your whole account.

📷 Turn One Product Photo into Three Studio Shots with Runway

Need polished product images without a studio or a photographer? Runway lets you build a simple product-shoot app that turns a single photo into multiple styled scenes. In this guide from The Rundown, you will use a vintage Polaroid camera image to create coral, sunlit, and blue-lit shots, then save the app so you can repeat the process anytime.

Steps to Build Your Product Shoot App in Runway:

1️⃣ Get Set Up in Runway App Studio
Save the guide’s Polaroid photo along with its credit. Open Runway App Studio and confirm your plan and credit balance support a build.

2️⃣ Create Your App with Three Presets
Paste the build prompt to generate an app with three shoot presets. Before running it, check the product upload, scene menu, and download controls.

3️⃣ Test the First Scene
Upload the original photo and list the camera details to preserve. Create one coral studio shot, then inspect the lens, rainbow stripe, buttons, and lettering.

4️⃣ Run the Remaining Scenes
Use the same photo for the sunlit and blue-lit presets. Keep the camera’s shape and viewpoint consistent, and save each approved result.

5️⃣ Publish and Review
Publish the app for yourself, then open all three downloads. Keep the source credit and a record of any defects with the set.

The Takeaway
Runway makes it easy to turn one product photo into a repeatable studio-style photo set with minimal effort. Whether you sell products, run a small brand, or create marketing content, a saved app means consistent visuals on demand. Dive in and build your first product shoot today to elevate your visuals like never before!

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