Prep Creatives Before Black Friday

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In Partnership with SurveyMonkey

Make the Next Decision With Real Feedback 

You need to know why customers aren’t buying. But commissioning research takes budget, and running it yourself adds work to a team already chasing targets.

SurveyMonkey does the research work for you. You choose what to test and who to reach. It recruits respondents through its paid panel and analyzes their answers, giving you findings to guide your next decision.

Here’s what that looks like:

• Tweezerman validated 10 product ideas with SurveyMonkey Audience, gathering consumer feedback in days to guide product launches.
• Greyhound reduced weekly customer-feedback analysis from 3 hours to 3 minutes, freeing station managers to act on the findings.
• Helix Sleep cut product-development time by 50% using survey insights. Its resulting pillow sold out in the first month.

Put your next product idea or pricing decision through customer research. You’ll have evidence to decide what needs changing before committing to the rollout.

📝 Nine Creative Formats to Test Before BFCM

Relying on one or two ad styles to carry your entire ad account is a risky plan going into the busiest shopping weekend of the year. Preparing a mix of formats now lets you test different ways to present the same product and offer before the rush begins.

Creative Formats to Prepare:

1️⃣ Catalog Frames
Add custom PNG borders with clear BFCM offer callouts to your product catalog. You get the same promotional look across a large assortment without rebuilding every ad.

2️⃣ Behind-the-Scenes Warehouse Footage
Use raw phone clips of orders being packed or your team gearing up for the rush. Pair them with a clear offer or a real shipping cutoff.

3️⃣ Product-Focused Statics
Keep it simple: a clean hero shot, the main benefit, and the sale price.

4️⃣ UGC Videos
Creator unboxings, demos, or reactions work well. Show the product and the promotion early.

5️⃣ Top Video Iterations
Revisit your best videos of the year and add a promo banner, a fresh hook, or the holiday offer while keeping the winning core.

6️⃣ Grid and Panel Statics
Combine lifestyle shots, detail images, and a dedicated offer panel, or showcase several bestsellers and gift bundles in one frame.

7️⃣ GIFs
Short loops with changing text or rotating products surface your offer without a full video shoot.

8️⃣ Lo-Fi Overlays
Add text bubbles, phone notes, or handwritten callouts to existing visuals. Keep the offer easy to read on a phone.

9️⃣ Memes
Build the joke around the product or shopping moment, and keep the offer easy to find. Track purchases alongside engagement to see whether it attracts customers or just reactions.

The Takeaway
You don’t need to build everything from scratch. Review your strongest creatives from the past 12 months and adapt them into these formats. A varied creative mix gives you more chances to find what converts when it matters most. Start testing today and head into BFCM with confidence!

📝 Put Meta’s Muse Wonder to Work 

Want to see how well a new AI model handles real planning work? Meta’s Muse Wonder makes it easy to test. In this guide, you turn a workshop brief into a full agenda and budget, then change the requirements to see whether Wonder catches a plan that no longer works.

Steps to Test Muse Wonder:

1️⃣ Open Muse Code and Select Wonder
Open Muse Code, sign in, and choose Wonder. Check your access and billing first, since the consumer Muse app has a separate rollout.

2️⃣ Paste the Workshop Brief
Paste the workshop brief from the guide, including the fixed times and activity lengths. Ask for a draft agenda in the conversation, with no bookings or messages.

3️⃣ Check the First Agenda and Budget
Confirm that all six activities fit before noon. The planned cost should come to $990 for 24 people.

4️⃣ Increase Attendance to 30
In the same conversation, raise attendance to 30 while keeping the other rules fixed. The cost should rise to $1,089 and the agenda should stay unchanged.

5️⃣ Move the Facilitator’s Availability
Shift the facilitator to the later slot in the guide. Wonder should explain why the plan can no longer finish by noon and ask which rule may change.

The Takeaway
Muse Wonder is not just about producing a neat agenda. The real test is whether it spots problems when your requirements shift. Running this simple exercise shows you how reliably it reasons through changing constraints, so you can decide where it fits in your own workflow. Try the guide today and put Wonder to the test!

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