Your Winning Ad Is Dying

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Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

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In Partnership with Omnisend

Your AI Knows What to Send. Omnisend Sends It.

You've got an AI that can talk strategy all day; what it can't do is open your email platform, pull live data, and build the campaign while you watch

Omnisend fixes that. Connect it to Claude or ChatGPT and your AI starts doing the actual work. Real segments, emails drafted and ready to review, zero copy-pasting

• See exactly what's driving revenue in your account by campaign, by segment, by send
• Find the automations and sequences you're missing and what they'd be worth if you turned them on
• Say "build it" and watch your AI create the segment, draft the email, and hand it back ready to send

150,000+ brands are already averaging $79 back for every $1 spent on this platform

Switching used to be the hard part. Omnisend migrates your lists, campaigns, and automations free in 5 days, so the only thing you're really deciding is how long you're okay leaving revenue on the table

Connect Omnisend and let your AI actually do something.

📉 Spot Creative Fatigue Before It Tanks Your Meta Ads

Even your best performing ad has a shelf life. Once your audience has seen it too many times, results start to slip fast. Here's how to catch fatigue early in Ads Manager, plus three refreshes you can make in minutes.

Three Signs Your Creative Is Fatigued

1️⃣ Frequency Climbs Past 3.0
If your 7 day frequency rises above 3.0 while ROAS slides, that audience segment is saturated and it's time to refresh.

2️⃣ CTR Starts Dropping
A sharp CTR decline means the creative has lost its stopping power. People are scrolling past because they've already processed it.

3️⃣ Link CPCs Start Rising
As link CTR falls, CPCs tend to climb. Watch these trends and plan a refresh once fatigue signs hold for 5 to 7 days.

Three Refreshes You Can Run Today

1️⃣ Swap the Hook on a UGC Video
Take your top performing clip and redo the first three seconds with a new hook, text overlay, or opening shot.

2️⃣ Grid Your Winners
Combine four of your best performing statics or videos into a single grid to stand out in a crowded feed.

3️⃣ Layer on USP Badges
Add callout badges like free shipping, thousands of five star reviews, or sustainably made to re grab attention.

The Takeaway
None of these fixes need a new shoot. They're same day edits that keep fresh creative moving through your account before fatigue eats into performance. Stay tuned for tomorrow's static style ideas, and check out this week's podcast for an eight landing page AI workflow, video and image gen tools, and how the algorithm rewards ads that improve the scroll experience.

🐾 Build a Desktop Pet for Codex 

Want a fun companion to keep you company while your AI agent works in the background? Codex makes it easy to build a custom animated desktop pet that shows progress updates as it works. Whether you want a simple mascot or something more playful, you can design and bring it to life in just a few steps.

Steps to Create a Custom Codex Pet:

1️⃣ Open Codex and Explore Pets
Open the Codex app and make sure it is updated. Head to Settings then Appearance then Pets to see the built in pets and how they behave while Codex is running.

2️⃣ Brainstorm Mascot Concepts
Ask Codex for four simple mascot ideas that stay readable at small sizes and work well on transparent backgrounds. Pick your favorite and simplify the design if needed.

3️⃣ Generate Your Pet Pack
Prompt Codex with Use hatch pet to create a custom Codex pet and describe your mascot. Codex will generate the full pet pack including poses and desktop overlay assets.

4️⃣ Activate Your New Pet
Once generation finishes, return to Settings then Appearance then Pets, click Refresh, select your new pet, and click Wake to bring it to life on your desktop.

The Takeaway
Codex turns a simple idea into a fully animated desktop companion in minutes. From concept to activation, the process is quick, customizable, and adds a playful touch to your workflow while keeping you updated as your agent works. Try building your own pet today and give your desktop some personality.

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Have a great day, and we'll be back again with more such content 😍