Your Welcome Flow Needs Attention

Hello Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

In Partnership with Dreem

Fashion AI that turns one product image into model shots, product shots, and video.

Buyers don't buy clothes. They buy the version of themselves wearing them. When the model on the page doesn't look like the person browsing, the mental picture breaks; they leave. Or they buy, realize it doesn't match, and return it.

Until now, showing your products on diverse models cost more than the conversion lift could justify. So every visitor saw the same model. One body type, one age, one skin tone. One chance to connect.

Dreem changes that. 

Upload one product image and get:

• Model shots, product shots, and video from one upload
• 400+ virtual talents across body type, age, and skin tone (or create your own)
• ~$2 per image, matched to each segment
• Works from a phone photo

The person browsing sees themselves in your product. The mental picture holds. They buy. They keep it.

Growth Pulse readers get 600 free credits before July 30.

📝 Fix Retention Before the Numbers Catch Up

Most brands treat retention like a math problem: fix the repeat rate, fix the lifetime value, fix the business. But by the time repeat rate drops, the customer was already lost months earlier. Real retention starts upstream of email and SMS, in the actual product and brand experience. Here's how to build it properly:

Steps to Build a Retention Engine That Actually Works:

1️⃣ Stop Chasing Lagging Indicators
Email and SMS are the most measurable part of retention, not the most important. A falling repeat rate is a symptom of a broken promise, on product, shipping, or brand, not a flow problem.

2️⃣ Hire for Curiosity, Not a Resume
Retention expertise rarely transfers across brands. What matters more is whether the person is willing to get on dozens of customer calls and actually learn the category from scratch.

3️⃣ Run the Cheap Diagnostic
Pull cancellation surveys, subscription exit data, and reviews. Feed support threads into an AI tool to surface patterns. Get on real calls with customers who repurchase and customers who don't.

4️⃣ Time Your Platform Migration Right
Brands rarely switch tools over a missing feature; it's usually support slipping or pricing that no longer matches the value. Migrate in the summer window, never mid-launch or mid-Q4.

5️⃣ Match the Message to the Moment
A new subscriber, a recent buyer, and a lapsing customer all have different objections. Route every campaign through a few clear brand pillars instead of a random idea calendar.

The Takeaway
Retention isn't a tactic; it's a byproduct of how the whole business treats customers. Read the data as a symptom, talk to real people often, and let every message answer the customer's actual question.

📝 Creatify AI Now Builds and Launches Your Ad Campaigns Too

Most AI ad tools stop at the creative. Creatify AI goes further, letting you generate the ad and push it live on your chosen platform from one dashboard. No exporting files, no switching tools, no manual upload to Meta or TikTok. Here is how the workflow works:

Steps to Create and Launch Ads Using Creatify AI:

1️⃣ Upload Your Product or Link
Start with a product image or a link to your product page. Creatify AI pulls the details automatically and uses them as the foundation for the ad.

2️⃣ Pick a Proven Template
Choose from creative structures already tested across millions of ads run on the platform. Each template is matched to your product through a quick compatibility check before generation begins.

3️⃣ Generate the Ad
Click generate and the system produces a ready to publish video, complete with hooks, script, and platform specific formatting for Meta, TikTok, Instagram Reels, or YouTube.

4️⃣ Launch the Campaign Directly
Instead of stopping at the creative, select your platform and launch the campaign from inside the same dashboard. Budget, targeting, and publishing happen without leaving the tool.

5️⃣ Refine As You Go
If a hook underperforms or the tone feels off, direct the tool to adjust it. Creatify AI updates the ad and keeps the campaign running with the new version.

The Takeaway
Creatify AI is shifting from a creative generator to a full ad operator, handling everything from the first script to the live campaign. For brands tired of stitching together a video tool, an editor, and an ads manager separately, this single workflow removes most of the friction between making an ad and actually running one.

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍