Why Subscribers Are Only Twenty Percent

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In Partnership with Billo

Get Meta’s Take Before Your Next Ad Test

Everyone has advice on what works in Meta ads. You’re the one paying when it doesn’t. 

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On October 7 at 11:00 AM ET, Billo CEO Donatas Smailys hosts a free, 60-minute live session featuring Reyna Baker, Partner Manager at Meta.

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• Meta’s own data explaining why creator-handle ads are outperforming brand creative, so you can assess what Partnership Ads could bring to your account.
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• Examples of how a marketing lead and an agency founder are scaling creator ads, giving you approaches to adapt to your campaigns.

You’ll leave knowing what to test with creator ads next, backed by Meta’s data and lessons from teams already running them.

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🔄 Capture the 80 Percent Subscriptions Miss 

Want to grow repeat revenue beyond your subscriber list? Only about 20 percent of repeat customers opt into a plan. The other 80 percent reorder on their own terms, and most brands have no system built for them. Whether you sell supplements, pet food, or skincare, you can start capturing these buyers today. 

Steps to Capture Every Repeat Buyer:

1️⃣ Measure Your Repeat Gap
Find out how many of your repeat customers reorder without a subscription. You cannot manage a number you have never seen, and yours will not be small.

2️⃣ Segment Beyond Subscribers
Split your base into three groups: self-driven returners who dislike commitment, lapsed-then-back buyers who return on their own, and casual repeaters whose timing depends on life. Stop blasting them as one list, and your messaging will sharpen while unsubscribes drop.

3️⃣ Move to Predicted Timing
Base reorder reminders on each customer's actual usage, not a calendar chosen at checkout months ago. Think of a GPS that reroutes in real time instead of a paper map drawn in advance. Over 80 percent of subscription churn is a timing problem, not a demand problem.

4️⃣ Make Reordering Effortless
Reach customers on the channel they actually use, whether on-site, push, or text, and make the reorder one click with no login or address re-entry. Treat every repeat buyer like a VIP, since someone who reordered 12 times without a plan is among your most valuable customers.

The Takeaway
Subscriptions serve customers who want a plan, but everyone else needs a second approach that is predicted, adaptive, and optional. Bringing the unmanaged 80 percent under management lifts repeat revenue and builds long-term business value. Find your number today and capture every repeat buyer like never before!

🎙️ Edit Audio Like Text with Open Source AI

Want to clone a voice, fix an accent, or clean up a recording in seconds? A new open source audio model from Tencent makes it simple. Often called the Nano Banana for audio, it lets you edit sound as easily as you edit text. Whether for content creation, podcasts, video projects, or app development, you can transform audio with very little effort.

 Steps to Get Started with Tencent's Audio Model:

1️⃣ Find the Models and Demo
Both the models and the demo are fully open source. Visit GitHub or Hugging Face to explore the files and try the demo before setting anything up.

2️⃣ Choose Your Version
Tencent has also released a flash variant that is faster and smaller. Pick the standard model for full capability, or the flash version when speed and a lighter footprint matter most.

3️⃣ Explore What It Can Do
You can clone a voice in seconds, change the timbre, tone, or emotion, and remove any accent. You can also enhance or isolate voices and even add sounds like a cough or a laugh.

4️⃣ Apply It to Your Projects
Use it to polish voiceovers, localize content, clean noisy recordings, or prototype voice features. Edit your audio the way you would edit a document and refine until it sounds right.

The Takeaway
Tencent's open source audio model puts powerful voice cloning and editing tools in everyone's hands, with a faster flash variant for lighter workloads. Whether you build, create, or experiment, it is useful for many projects. Dive in and try it today to transform your audio like never before!

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