Who Actually Gets Your Budget

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Is Your Prospecting Budget Finding New Customers

Your ads look for people likely to buy, including customers who already know your business. Without clear audience settings, your prospecting budget could reach previous buyers instead of introducing your products to someone new.

During major sales, checking who receives that budget becomes even more important.

Steps to Reach More New Customers:

1️⃣ Define your existing customers:
Upload an updated purchaser list and include a website audience based on purchase events. Add synced customer audiences where available, and define engaged audiences separately. These definitions support reporting; campaign settings and exclusions control delivery.

2️⃣ Prioritize new customer acquisition:
Once your audiences are defined, select the campaign setting that prioritizes acquiring new customers. Review the exclusions underneath and confirm they match your customer audiences. Keep these lists updated so previous purchasers remain identifiable.

3️⃣ Test tighter exclusions:
If your campaigns keep reaching familiar audiences, test a manual prospecting campaign. Exclude purchasers, website visitors, and social engagers at the ad set level. Results may look weaker initially because you are removing people already familiar with your business.

4️⃣ Check where spending goes:
Review your audience breakdown weekly during sales. Compare the results with your store records, since advertising platforms can only identify some existing customers.

The Takeaway
Evaluate prospecting by the cost of acquiring new customers. If previous buyers receive more budget than intended, review your lists, definitions, and exclusions. The goal is more new customers at a cost your business can accept.

Make Claude Code Check Its Work 

Want Claude Code to catch mistakes after editing your files

Hooks can automatically format a settings file and run tests after selected edits This practice workflow shows you how to introduce an error identify the failing test and fix the code without changing the test

Steps to Set Up Checks in Claude Code

1️⃣ Build a practice project
Open a new practice folder and ask Claude Code to create a small shipping calculator Run all five tests before adding a hook to confirm the starting code works

2️⃣ Add automatic formatting
Set up a hook that formats the settings file after Claude Code writes it Ask Claude Code to save the settings on one line Then confirm the hook improves readability without changing any values

3️⃣ Connect the tests
Add the shipping tests to the same hook Configure formatting to finish before the tests run Make another relevant edit and check that all five tests pass

4️⃣ Introduce a deliberate error
Ask Claude Code to change the shipping rule so an order worth exactly 50 dollars incorrectly misses free shipping Read the failed test to understand which condition broke

5️⃣Fix and verify
Restore the original shipping rule while keeping the tests unchanged Run the same checks again and confirm all five pass Then turn off the practice hook

The Takeaway
Claude Code hooks can make formatting and testing a consistent part of your editing workflow Remember that these checks run after an edit saves A failed test reports the problem but leaves the changed code in place Review the failure fix the code and verify it again

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