Your next send could be smaller
😲 Just 1,676 recipients generated more revenue than the previous month’s broad-audience campaigns combined.
Hello Readers 🥰
Before you approve a bigger BFCM discount, check who’s already buying again and again. There may be a better offer to make to those customers.
For one skincare brand, Omnisend helped Enflow Digital find that opportunity: 36% of customers had ordered more than six times.
The team built a VIP campaign around repeat buyers. One plain-text email generated nearly $18,000, beating the previous month’s broad-audience campaigns combined.
Here’s how Omnisend helped them do it:
⚡ Omnisend’s MCP capabilities surfaced purchase patterns in minutes, replacing hours of manual analysis to identify repeat buyers.
🎯 Advanced segmentation isolated buyers with four or more orders, excluding wholesale accounts, bounced addresses, and contacts unengaged for 180 days.
🎁 Email campaigns delivered an exclusive discount plus a gift above a higher spend threshold, increasing order value and clearing slower-selling stock.
The campaign reached 1,676 recipients and generated 110 orders, earning $10.73 per email sent.
Read the full case study for a closer look at the audience and offer behind those results.
New to Omnisend? It’s an email and SMS marketing platform for ecommerce. Its paid-plan merchants generated an average of $79 in attributed revenue for every $1 spent in 2025,
Start free with no credit card required, and test your VIP campaign before your BFCM offers are locked in.