The visuals every page needs

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In Partnership with Insense 

DTC marketers: Your FREE Sept→Jan creator playbook for BFCM + Q5

By October, CPMs can already be 20–60% higher. Waiting until November leaves your team buying expensive attention while still chasing creators, approvals, and usable content.

Insense’s free BFCM + Q5 Creator Marketing Playbook gives DTC marketers a week-by-week plan from September through January, so every creator campaign starts with a clear deadline and purpose.

Inside, you’ll learn how to:

• Adapt to four shifts that have changed how Q4 is won this year
• How to source the right creators within 48 hours
• Time organic and paid social campaigns across BFCM and the overlooked mid-December-to-January Q5 window.

Get the free playbook and turn the busiest selling season into a campaign your team can execute without last-minute scrambling.

Insense is the creator engine for consumer brands scaling past $2M, looking to save 40+ hours on creator operations per month - especially in Q4.

Book a free strategy call by October 2nd and get $200 towards your first campaign.

🎨 Show the Dream, Then the Dashboard

Every visual on your landing page answers one of two questions. What is this, or what happens to me? Most pages only answer the first question and never get to the second, which is where conversions are actually lost.

The Two Types of Visuals:

1️⃣ What Is This
This is where you show the product itself, like a dashboard or a screenshot of the interface. It is useful because it explains exactly what the tool does and how it works.

2️⃣ What Happens To Me
This is where you show the outcome of using the product. For example, a musician using distribution software does not really want a great dashboard; they want a stage full of fans looking back at them.

3️⃣ Why This Works
People want an outcome more once they can picture themselves having it, a concept known as mental simulation. Faces and real outcomes do work a plain screenshot simply cannot do on its own.

4️⃣ Find the Right Balance
You do not need to swap every product shot for lifestyle photography or fill your page with stock photos of people laughing at laptops. You need a real mix of product and outcome visuals working together.

The Takeaway
Pull up your own landing page and count your visuals. Most pages show what this is again and again, but rarely show what happens to me. Show the dream first, then back it up with the dashboard that proves your product can actually get someone there.

📱 Google Just Open-Sourced Automation for Any Mobile Task

Looking to automate literally any task on your phone using simple prompts. Google has open-sourced a new tool called ARTEMIS that turns plain language prompts into full mobile automation, and the early results look impressive.

What ARTEMIS Can Do:

1️⃣ Turn Prompts Into Automation
Simply describe the task you want completed, and ARTEMIS handles the automation on mobile with a reported success rate of over 99 percent.

2️⃣ Integrate With Popular AI Tools
ARTEMIS works directly with Codex, Claude Code, and Antigravity, making it easy to plug into workflows you may already be using.

3️⃣ Automate Workflows and Capture Logs
Beyond just completing tasks, ARTEMIS automates entire workflows and captures detailed logs along the way, giving you visibility into exactly what happened.

4️⃣ Watch the Roadmap
Google plans to add an on-device VLM, meaning local execution using lightweight edge vision models. This would enable privacy-first automation that runs directly on your device instead of the cloud.

The Takeaway
ARTEMIS represents a major step toward mobile automation that actually works reliably, with a success rate that sets it apart from most existing tools. Combined with integrations into popular AI coding tools and a roadmap focused on on-device privacy, this open-source release is worth keeping an eye on as it develops. If mobile automation is on your radar, this is one to explore early.

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