The Hidden Psychology of Kindness

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In Partnership with Modash

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Leah Walker, Director of Creator & Influencer Partnerships at Adobe, and Tyler Vaught, Global Head of Creator Marketing at Edelman, along with other industry leaders. More to be announced.

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📝 Why Giving Feels Good and Sells Better

Economist James Andreoni coined the term Warm Glow Giving to explain why people donate, and it turns out the reason is not purely selfless. Acts of kindness activate the same reward centers in the brain that light up for pleasures like receiving money. Giving is not just good for others, it feels good to us, which makes it a real motivator behind buying decisions.

Here is how brands put it to work:

1️⃣ Let Buyers Become the Hero
Charity ads rarely frame donations as a simple transaction. Instead of asking for money, they hand the donor the power to be the solution, turning a small monthly gift into a story where the buyer is the one making a difference.

2️⃣ Make Doing Good Effortless
Some brands build giving directly into the purchase itself. Buy one item and a matching one gets donated to someone in need, so the customer feels the reward of generosity without any extra effort beyond the normal checkout.

3️⃣ Bake the Cause into the Product
Other brands remove the guilt from an entire category. By sourcing fairly and paying farmers a guaranteed price, a product that once carried a hidden cost becomes one that feels good to consume, turning a guilty pleasure into a guilt free one.

The Takeaway
People rarely buy products just for what they do. They buy for how those products make them feel, and feeling good ranks high on that list. When an offer is tied to something meaningful, the pitch shifts from asking for a sale to offering a chance to feel good about oneself. That warm glow is what turns a purchase decision into something that barely feels like a decision at all.

📝 Build a Lindy Agent That Never Drops a Follow Up 

Work rarely fails inside a meeting. It fails in the gaps between meetings, Slack, and email, where follow ups quietly get forgotten. Lindy is designed to act as an AI teammate that lives in those gaps, and The Rundown tested it on real operations work to see where it actually earns its keep.

Steps to Build a Lindy Agent Using Lindy

1️⃣ Connect Tools for One Job
Create a Lindy account and connect only the tools needed for a single job, such as Slack, Gmail, Calendar, Notion, or Drive. Avoid connecting everything at once, since starting narrow makes the agent easier to trust and debug.

2️⃣ Pick a Prebuilt Routine
Open Routines, then Discover, and choose a prebuilt workflow for meeting prep, follow up, or weekly updates. A good starting point is a routine that automatically builds prep documents ahead of meetings.

3️⃣ Give It a Real Task
Message Lindy directly in Slack with an actual task, such as reviewing existing guides and pulling out the biggest trends. The same conversation also appears inside Lindy's web app, so nothing gets lost between platforms.

4️⃣ Assign a Background Task
Hand Lindy something bigger that can run without supervision. In testing, it built a full meeting deck, anonymized sensitive details, and delivered a permanent web link in just 10 to 15 minutes.

The Takeaway
Lindy is not trying to replace a meeting or an inbox. It is built to catch the follow up work that slips through both. By starting with one connected tool and one prebuilt routine, then scaling up to background tasks, Lindy becomes less of a chatbot and more of a quiet teammate handling the ops work nobody has time for.

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