The Fastest Path To Authority

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Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

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In Partnership with Zenyt

Your Store Is Quietly Losing Revenue Right Now

Sending paid traffic to product pages with hidden errors makes every campaign work harder than it should.

Zenyt checks your live store continuously, catching errors your team cannot manually find across thousands of SKUs. Every finding includes visual proof and is ranked by revenue impact, helping your team fix the most expensive problems first.

Instead of reviewing pages one by one, your team gets a prioritized list of fixes backed by screenshots.

Setup takes only your store URL. No code or platform migration.

• shortyLOVE cut manual store checks by 95% and lifted conversion by 35%.
• London Victorian Ring reduced manual store-checking time by 90%.
• Brooklinen uncovered more than $250K in annual opportunity through checks after weekly releases.

That means campaigns land on accurate pages and more paid traffic turns into revenue.

Peak-season updates are moving fast. See what is costing your store before shoppers find it.

📈 Steal This Idea to Build Your Personal Brand

If you think you need a brand new category to build a breakthrough personal brand, there is a faster path. Take an idea that already exists and go deep until you are known for it. Wes Bush went from getting fired from a SaaS marketing job to selling over 150000 copies of his own book and becoming the pioneer of the product-led growth movement.

How He Built It:

1️⃣ Claim, Do Not Coin
Wes did not invent the term product-led growth. He found a phrase already floating around his space that no one else had gone all in on, since claiming an existing category is often faster than educating the market on a new one.

2️⃣ Shape a Narrow Narrative
Wes aimed the idea at small technical teams with no marketer, the exact people the old SaaS playbook failed. Giving an overlooked group a way to win with what they already have turns them into your biggest advocates.

3️⃣ Build the Proof
Wes backed the idea with books, podcasts, talks, and a repeatable system. Ownership is never one clever line; it is the pile of proof built through repetition that makes the idea impossible to separate from you.

The Psychology Behind It:
People associate an idea with whoever they hear say it the most, not whoever said it first. This pattern is known as Stigler's Law, and it explains why repetition can matter more than originality.

The Takeaway
Wes is no longer seen as another SaaS marketing consultant with opinions on growth. He is seen as the person who gave founders a growth system built around their own strengths. Pick an existing idea, speak to a specific audience, and repeat it until it belongs to you.

💡 Make Any Complex Topic Click With an ELI5 Skill

Looking to make Claude explain things in a way anyone can actually understand. This guide from The Rundown shows you how to add an ELI5 skill to Claude Code and then test it to see the improvement for yourself.

Steps to Add and Test the ELI5 Skill:

1️⃣ Install the Skill
Open terminal and install ELI5 by running git clone with the ELI5 repo link, then copy the skill folder into your Claude skills directory.

2️⃣ Test It in Claude Code
Type Claude in your terminal to start Claude Code. To test the skill, type slash eli5 followed by a complex topic and an audience, such as explaining LLM tokens to your boss.

3️⃣ Build Test Cases
Ask Claude to set up two test cases, one on the NBA playoffs and one on golf. It will add the prompts and pass/fail checks into an evals file inside your workspace.

4️⃣ Run the Evaluation
Ask for the command for each test, then run it from the repo folder. This compares the skill against a no-skill baseline and prints a pass rate summary so you can see the real difference.

The Takeaway
The ELI5 skill turns Claude into a sharper teacher by adapting explanations to the exact audience you choose. With a simple evaluation setup, you can prove the skill is working rather than just assuming it. Try installing it today and see how much clearer complex topics become.

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