The Audience You Forgot About

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In Partnership with Top Provider

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📈 Your Purchase Audience Window Just Got Longer

Running ads and wondering why your retargeting pool feels smaller than it should? A recent platform update quietly expanded how long purchaser data stays usable, and it opens up an audience most advertisers aren't tapping yet. Here's what changed and how to use it:

Steps to Capture the Extended Purchaser Window:

1️⃣ Know the New Retention Window
Purchase event audience retention jumped from 180 days to 730 days. That's roughly four times the historical lookback, meaning two full years of pixel-tracked buyers are now sitting in your account as a targetable pool instead of expiring.

2️⃣ Use the New Audience Labels
Alongside the longer window, a labeling option was added to the audience creation flow. You can now manually tag segments as high value, low value, at risk, or disengaged. These labels influence how the algorithm treats and delivers to that group.

3️⃣ Build the 730-Day Purchaser Segment
Create this audience and add it to your existing customer list settings. This is especially valuable if your catalog has grown, since older buyers may have converted before newer product lines even existed.

4️⃣ Target Dormant Buyers With New Launches
Anyone in this extended window already cleared the hardest part of the funnel: trust. They bought once, went quiet, and likely never saw anything from your newer range. If you're launching something this quarter, this list deserves a spot in that campaign.

The Takeaway
A longer retention window means past buyers don't disappear from your targeting options nearly as fast. Combined with the new labeling system, this gives advertisers a more precise way to re-engage warm, proven customers instead of starting cold every time. Build the segment now before launching your next campaign.

📝 Turn Claude Sessions into Better Skills with a Daily Audit

Want Claude to keep getting better at the work you actually do? Claude Cowork can scan your recent sessions, spot patterns, and turn what it learns into reusable skills and automations. Here's a step-by-step guide to get started:

Steps to Build a Self-Improving Skill Audit Using Claude Cowork:

1️⃣ Start the Audit
Open Claude Cowork, start a new chat, and ask it to scan your sessions from the past 7 days. Have it suggest, with evidence, whether any personal skills should be created or improved based on what it finds.

2️⃣ Review the Suggestions
Go through Claude's recommendations and approve the ones tied to repeated friction, repeated corrections, or a workflow you know you will reuse. Reject anything that feels like a one-off task rather than a pattern.

3️⃣ Turn the Audit into a Skill
Tell Claude to convert the audit process itself into a skill. Then ask it to set up an automation so the audit runs on its own, either weekly or daily, without you having to prompt it each time.

4️⃣ Fine-Tune the Automation
Open the Scheduled Task tab inside Claude Cowork to adjust timing or switch the automation to a lower-cost model like Sonnet, keeping the process efficient as it runs in the background.

Going Further
Run the same audit logic on your existing automations. Ask Claude which scheduled tasks are noisy, stale, expensive, or missing approval steps, then improve the ones backed by evidence.

The Takeaway
Claude Cowork turns your own session history into a feedback loop, helping you build sharper skills and smarter automations over time. Instead of manually noticing what is not working, you let Claude surface it for you and act on it. Set up the audit once and let it keep refining your workflow in the background.

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