The ad channel nobody is using
📢 AI chat advertising is open to all now and Nvidia just dropped a faster cheaper open model
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In Partnership with Belay
Your business has grown. Has your accounting?
When you started out, handling your own books made sense. But the business you’re running today isn’t the one you started, and if your accounting hasn’t kept pace, it’s quietly working against you.
We see it all the time: outdated financials, no clear view of what’s actually profitable, and hours every week pulled away from the work that grows your business. These aren’t just bookkeeping headaches; they’re growth bottlenecks.
At BELAY, their Financial Experts integrate directly into your business, handling your books, reconciling accounts, running payroll, and delivering the timely insight you need to make big decisions with confidence.
Expert-level support, without the overhead of a full-time hire.
Stop guessing. Start knowing.
Growth Pulse readers can download BELAY’s free guide, The Small Business Guide to Outsourced Accounting.
📝 How to Start Advertising on AI Chat Platforms
AI-powered chat platforms are now open to advertisers, and the timing has never been better. With self-serve tools now available to any business and no minimum spend requirements, even early-stage companies can test this channel affordably.
Steps to Launch Your First AI Chat Ad Campaign:
1️⃣ Set Up Your Advertiser Account
Visit the self-serve ads manager and register your business. No agency relationship or large upfront budget is required. Any business can get started today.
2️⃣ Start With a Modest Bid and Test
Begin with conservative cost-per-click bids in the $3–$5 range. The auction rewards relevance over raw spend, so tightly positioned ads can outperform higher-budget competitors.
3️⃣ Install Your Measurement Pixel From Day One
Wire up conversion tracking before spending a single rupee. Roughly sixty per cent of conversions happen outside the immediate click window, so set attribution lookback to seven to fourteen days minimum.
4️⃣ Build Contextually Relevant Creative
Only one ad appears per response. Generic messaging gets ignored. Your ad must feel like a natural part of the conversation your buyer is already having.
5️⃣ Monitor, Learn, and Scale
Early movers are doing field research the rest of the market will read about in six months. Test now, optimise quickly, and scale what works before auction costs rise.
The Takeaway
This channel sits at the exact moment buyers are reasoning through a problem and building a shortlist. That window is rare and valuable. The businesses that learn this format early will hold an advantage that is very difficult to reverse-engineer later.
📝 How to Use Nvidia Nemotron Ultra for Agentic AI and Coding
NVIDIA has just released one of its most powerful open AI models yet. Nemotron Ultra is purpose-built for agentic tasks and coding workflows, combining raw performance with accessibility. Whether you are working on large codebases, building autonomous agents, or scaling your AI stack, this model is designed to deliver.
Steps to Start Using NVIDIA Nemotron Ultra
1️⃣ Access the Model on Hugging Face Head over to Hugging Face and search for NVIDIA Nemotron Ultra. The model is fully open, meaning you get not just the weights but also the training data and recipes. No gatekeeping, no approvals needed.
2️⃣ Choose Your Use Case Nemotron Ultra is optimised for agentic workflows like Hermes Agent and large codebase tasks. Identify which use case fits your current project before diving in.
3️⃣ Run Your First Inference
Load the model using your preferred framework and run a test prompt. With speeds up to 5x faster than comparable models, you will notice the difference immediately in response latency.
4️⃣ Benchmark Against Your Current Stack
Nemotron Ultra is competitive with models twice its size while costing up to 30 per cent less. Run a side-by-side comparison with your existing setup to quantify the cost and speed gains.
5️⃣ Scale With Confidence
Once tested, integrate Nemotron Ultra into your production pipeline. The open weights and published recipes mean you can fine-tune and customise the model to fit your exact needs.
The Takeaway
Nvidia has made a serious move in the open AI space with Nemotron Ultra. Faster, cheaper, and fully transparent, it gives developers and teams a genuine alternative to closed frontier models. If you are building anything agentic or code-heavy, this one is worth your attention right now.
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