People Chase What Others Have

Hello Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

In Partnership with Omnisend

10 ways your favorite AI can improve email marketing

What if we told you that in under 30 seconds, you can see your subscriber growth trends and your latest campaign activity without opening a single dashboard?

That's one of 10 ways Omnisend’s new guide puts your AI to work. Others pinpoint which email in your welcome flow earns the most, catch rising bounce rates before they cost you opens, or hand you a lapsed-buyer segment with the email already drafted.

There is no new chatbot or separate AI platform to learn. Omnisend connects directly with ChatGPT and Claude, so you can ask questions about your campaigns, automations, and subscribers inside the AI tools you already use.

Haven't used Omnisend before? More than 150,000 ecommerce brands use it for email and SMS marketing, and they average $79 back for every $1 spent. 

Migration is free, takes up to five business days, and plans cost up to 35% less than Klaviyo's.

🧠 The Psychology of Mimetic Desire

In the 1950s, a French philosopher studying classic novels noticed something curious. Characters rarely wanted things because of their own preferences. They wanted things because someone else wanted them first. This pattern, known as mimetic desire, shows up everywhere in marketing today, not just literature. People don't have an internal compass for desire. They borrow it from others.

Ways to Apply Mimetic Desire to Sell More:

1️⃣ Leverage Trends When They Fit
Once an authority names something as desirable, like an annual color or style pick, it spreads across entire industries. Consumers start wanting it simply because they now know it's the thing to want.

2️⃣ Sell the Experience, Not the Product
The strongest brands don't lead with specs or features. They speak directly to what customers actually crave, like status or performance, and let the product become the vehicle for that desire.

3️⃣ Borrow Credibility from Admired Models
Positioning respected figures alongside a product signals to buyers that people they admire have already chosen it. This taps directly into the instinct to want what others already want.

4️⃣ Highlight Desirability, Not Just Utility
Instead of only listing what a product does, show that it's already sought after. Recognition and demand often sell faster than function alone.

The Takeaway
Humans aren't wired to know what to desire on their own. We look to others, whether it's a color, a car, or a celebrity endorsement, to tell us what's worth wanting. The brands that understand this don't just sell products. They sell the feeling of joining a desire everyone else already shares.

🚣‍♂️ Turn ChatGPT into a Team of Useful Agents with Raft

Want to move beyond single prompts and build an actual AI workforce? Raft makes it possible by turning your Claude or ChatGPT setup into a coordinated workspace of agents. Instead of managing one assistant, you get a full team working together on projects, from research to execution.

Steps to Build an Agent Team Using Raft:

1️⃣ Set Up Your Raft Server
Go to raft.build, create a new server, and install Raft on your computer. Make sure Codex CLI or Claude Code is already installed on the machine you plan to connect.

2️⃣ Connect Your AI Subscription
Link the onboarding agent to your Codex or Claude Code subscription and choose which runtime you want your agents to operate on.

3️⃣ Complete Onboarding with Cindy
Raft's onboarding assistant, Cindy, will inspect your existing projects, skills, and integrations. She uses this information to configure your workspace automatically.

4️⃣ Build Your Three Agent Team
Ask Cindy to create a dedicated channel for your project along with three agents: a lead to coordinate the work, a researcher to gather inputs, and a maker to produce the final deliverable.

The Takeaway
Raft transforms your existing Claude or ChatGPT subscription into a structured multi-agent system. By assigning clear roles like lead, researcher, and maker, you get a coordinated team that can handle real project work, not just isolated responses, all built on tools you're already using.

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍