Maximize holiday sales with testing

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In Partnership with AirOps

What 300+ Marketing Leaders Are Changing Now 

Marketing teams are increasingly inheriting revenue goals their budgets were never designed to support. When the plan breaks, marketing still carries the full commercial cost of the shortfall.

AirOps surveyed 300+ CMOs and VPs to measure exactly how widespread that pressure has become and reveal where leaders are reallocating resources as AI search rapidly changes the channel mix.

Use the report to:

• See how 71.2% of high-growth teams are changing their performance metrics to rethink what belongs on your scorecard.
• Find out where budgets are moving as 47.7% of marketing organizations cut agency spend.
• Discover what teams are funding instead of hiring, as nearly 4 in 10 with bigger budgets added no roles.

The Marketing Leaders Reality Index gives you a practical reference point for evaluating whether your operating model can support the results leadership expects.

See which moves other marketing leaders are making before they become standard practice.

Get the Marketing Leaders Reality Index

Three Paid Media Plays for BFCM

Black Friday Cyber Monday is approaching fast, but there is still time to test your paid advertising strategies. Testing early allows you to refine your promotions, lower acquisition costs, and maximize revenue during the peak holiday shopping season. 

Steps to Test Paid Media Plays:

1️⃣ Test Offers on Micro Holidays
Use minor seasonal events to test discount structures, free gifts, or percentage-off thresholds. Compare conversion rates and average order values to identify which promotional messages and urgency creative yield the best results before relaunching them for the main sale.

2️⃣ Build Early Access Subscriber Lists
Acquire leads in the weeks leading up to the holiday rush through dedicated lead-generation campaigns. Offering early sale access builds an engaged email and SMS audience at a significantly lower cost than acquiring customers during peak advertising periods.

3️⃣ Maintain Active Paid Acquisition
Keep acquisition campaigns active during peak shopping days rather than relying solely on retargeting. Holiday shoppers actively search for promotions, making this period a powerful window to acquire new long-term customers and drive substantial business growth.

The Takeaway
Preparing for peak shopping events requires proactive testing, audience building, and continuous campaign activity. By refining offers on smaller holidays and capturing early interest, you position your business to maximize acquisition and revenue throughout the fourth quarter.

Set Up ChatGPT to Write in Your Voice 

Looking to generate natural AI text that sounds like your authentic voice? Setting up ChatGPT with specialized writing skills and direct style guidelines eliminates fluff and drastically reduces your manual editing time. Whether you are drafting memos, articles, or team updates, refining your setup ensures your content sounds natural.

Steps to Set Up ChatGPT for Natural Writing:

1️⃣ Enable Writing Skills
Open ChatGPT Work and navigate through Settings to Plugins and select Skills to activate the Humanize Writing feature. Draft your text and run the humanize command to quickly refine tone and compare outputs with your original draft.

2️⃣ Add Advanced Terminal Skills
Open your terminal using Command J and run the global humanizer package command. Applying this command to a copy of your draft provides higher level humanization and offers additional conversational variations to evaluate.

3️⃣ Apply Technical Style References
Instruct ChatGPT to write in Technical English using style guidelines like ASD STE100 as a reference. Place these instructions into your project configuration files so the AI consistently produces direct, fluff free copy across all tasks.

4️⃣ Leverage Voice Dictation and Transcripts
Utilize dictation, audio notes, or meeting transcripts as primary inputs for your prompts. Spoken language naturally reflects your true speech patterns, giving ChatGPT optimal context to mirror your genuine cadence.

The Takeaway
Configuring ChatGPT with custom skills, technical references, and dictation inputs transforms robotic text into clear, personalized writing. Eliminating fluffy phrasing and automating style rules saves valuable copy editing hours while keeping your messaging authentic. Configure your ChatGPT writing workflow today to produce humanized content effortlessly!

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