Make Every Purchase Feel Like Winning

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Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

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In Partnership with Insense

Save 40+ hrs/month in Q4 on UGC creator & influencer operations 

Your team already runs on Slack and AI agents. Your creator marketing should too.Insense now plugs into the stack you already use, so you brief, approve, and track creator work without living in yet another dashboard.

Route campaigns and updates through Slack, put your AI agents (ChatGPT, Claude) to work on briefs and shortlists, and keep everything connected to your Ads Manager and analytics.Underneath, the creator layer runs itself:

• Vetted creators apply to you within 48 hours - from a vetted marketplace of 115K+ creators across 57+ countries
• Run diverse campaign types - from UGC to seeding, influencer posting, and Meta Partnership Ads and TikTok Spark Ads
• Get creator performance insights - connect your Ads Manager and view which creators perform best - not only which ads

Over 3,500 brands and agencies use Insense, with first creator applications arriving within 48 hours and teams saving 40+ hours monthly.

Book a free strategy call by Oct 9th and get $200 towards your first campaign.

🧠 Use the Hot Hand Fallacy to Sell More

Want your customers to feel like they are on a winning run with you? Our brains naturally spot hot streaks and assume they will continue, even when the odds are random. Researchers who studied detailed NBA shooting records found little evidence that one made basket raises the chance of the next, yet the belief stays strong. Smart marketers use this instinct to help customers see their purchase as a win. 

Steps to Apply the Hot Hand Effect:

1️⃣ Show a Track Record in Finance
Skip the dense company history and highlight standout stats instead. Vanguard showcases a 10-year streak of its funds outperforming peer averages. That unbroken run makes a nervous investor think, "Why would it stop now?" and turns a gamble into a smart decision.

2️⃣ Use Streak Counters in Email
Send progress reports that show an active streak and productivity stats. Grammarly shares weekly updates, like 143 straight weeks of writing and 88 percent higher productivity than other users. Once your brain decides you are on a roll, coming back next week feels like a no-brainer.

3️⃣ Display a Streak of Customer Wins in SaaS
One impressive customer could be a fluke, but a wall of recognizable logos shows a pattern. Slack name-drops major companies like OpenAI and Stripe on its homepage before you even scroll. Visitors see momentum and think, "This is clearly a winning tool."

4️⃣ Make Wins Visible Everywhere
Whatever you sell, find a way to show progress, results, or milestones so customers can see their own winning run.

The Takeaway
People are wired to see winning streaks and expect them to continue. Help your customers feel like they are winning with your product or service, and they will keep using it and loving it. Dive in and apply the hot hand effect today to build momentum like never before!

🧠 Get Started with Jev, TypeSafe's New AI 

Want to sort messages and make decisions automatically without writing a single line of complex code? Jev, TypeSafe's new AI decision model, makes it simple. Give it a message and a question like "Is this urgent?" and it returns an answer that software can act on. Whether for customer support, feedback tagging, or content labeling, you can test it in minutes. 

Steps to Try Jev from TypeSafe:

1️⃣ Pick One Sorting Job
Think of a task you repeat often, such as tagging feedback, labeling article topics, or spotting urgent requests. This is the kind of call Jev makes, not writing emails.

2️⃣ Open the TypeSafe Playground
Visit the TypeSafe Playground and paste a made-up message to test. Try something like, "My team cannot sign in to the workshop we booked. It is about to start, and the password reset link does not work. Please let me speak to a person."

3️⃣ Ask a Multiple-Choice Question
Ask what the message is about and give options like access, billing, sales, and other. In our test, Jev picked access with 100 percent confidence in under a tenth of a second.

4️⃣ Try to Trip It Up
Tell Jev to label a sign-in problem as sales, and it still chooses access. A vague message like "Can you help?" goes to other, the right place for a person to check.

The Takeaway
Jev from TypeSafe turns messy messages into clear answers that software can act on, with speed and very low cost. Whether you manage support, feedback, or content, it is a smart way to automate repetitive sorting. Dive in and try Jev today to simplify your workflow like never before!

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