Holiday Ad Trends Worth Testing

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💡 Fourth of July Learnings for Labor Day 

Fourth of July promotions revealed several clear advertising patterns that brands can apply before Labor Day. From catalog campaigns to holiday-themed creative, the strongest results came from combining smart automation with continuous creative testing.

Here are three key lessons to use in your next campaign:

1️⃣ Scale Catalog Ads Early
Catalog ads performed especially well for brands with large product ranges. Businesses with more than 100 SKUs were able to let the platform dynamically match products with broad audiences instead of relying on manually selected creatives.

On average, catalog campaigns generated 18% stronger return on ad spend. For several large-catalog brands, these campaigns accounted for more than half of total advertising spend during the promotion.

Adding promotional frames to catalog images also helped products stand out while keeping the ads relevant to the holiday sale.

2️⃣ Use Holiday-Specific Colours
Bold red, white, and blue creatives consistently captured attention during Fourth of July campaigns.

This reinforces a simple creative principle: use the colours, symbols, and visual elements associated with the occasion. For Labor Day, brands can test patriotic shades, seasonal product combinations, themed backgrounds, and relevant emojis.

Products already available in these colours can also be grouped into dedicated collections for stronger visual consistency.

3️⃣ Combine Iteration with Contrast
The strongest results came from brands that tested two creative approaches together.

They continued improving existing winning ads while also introducing completely different styles. This helped them reinforce proven messages while reaching new customer groups.

Some campaigns following this approach achieved more than 140% year-over-year growth and attracted significantly more new customers.

The Takeaway
Do not wait until Labor Day to begin testing. Start experimenting with different product sets, catalog frames, colours, and creative styles now.

Once the promotion begins, you will already know which product combinations and visual approaches perform best. This allows you to scale faster, reduce creative fatigue, and build a stronger holiday campaign.

Make AI Note Taking Easier with a Captains Log 

Ideas and follow up tasks are easy to lose across different apps. By combining Granola with ChatGPT, you can create a Captains Log that captures thoughts, organizes notes, and turns unfinished ideas into action items.

Here is how to build your AI note taking system.

1️⃣ Install Granola on Your Devices
Download Granola on your iPhone and computer. On your iPhone, open Settings, select Action Button, choose Shortcut, and connect it to Granola New Note. Holding the Action Button will then start a voice note, making it easier to record ideas instantly.

2️⃣ Connect Granola with ChatGPT
Open ChatGPT and connect your Granola account. Create a new project called Captains Log. In the project instructions, ask ChatGPT to organize your Granola notes by date, summarize important points, and maintain a list of unfinished tasks.

3️⃣Record Short Logs Throughout the Day
After meetings or whenever an idea appears, record a short voice note beginning with Captains Log. Granola will create an enhanced note and retain the transcript, giving ChatGPT enough context to review the information later.

4️⃣Create Daily Summaries and Task Lists
Ask ChatGPT to read your Granola notes, produce an end of day summary, and update a running task list. You can also turn the workflow into a reusable skill or scheduled routine that runs every day at 7 p.m.

The Takeaway
Granola makes capturing ideas effortless, while ChatGPT turns raw notes into organized summaries and next steps. Together, they create a practical system for remembering ideas, tracking commitments, and ending each day with a clear plan.

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