Flash sale strategy saving ad spend

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📝 Fix Smart Bidding Before Promotions
Insights from DTC

Planning a flash sale? Most marketers focus on creatives and offers but forget one critical step: preparing the bidding algorithm. When prices drop and promotions go live, conversion rates spike. While this looks great on the surface, it can confuse automated bidding systems and hurt performance after the sale ends.

Steps to Protect Campaign Performance:

1️⃣ Understand the Risk:When conversion rates suddenly increase, the algorithm assumes this new performance is the norm. It reacts by increasing bids aggressively. Once the promotion ends, conversion rates drop back, but the higher bids remain, leading to wasted spend and rising acquisition costs.

2️⃣ Use Seasonality Adjustments:This feature allows you to inform the system about expected temporary changes. Instead of letting it “learn” incorrectly, you guide it with accurate signals during short-term promotions.

3️⃣ Set the Right Adjustment Window:Define exact start and end times for your promotion. Precision matters here. Even a few extra hours can distort data and impact post-sale performance.

4️⃣ Estimate Conversion Rate Changes:If your usual conversion rate is 2 percent and you expect it to rise to 3 percent, set a 50 percent increase. This helps the system adjust bidding behavior more accurately.

5️⃣ Apply to Relevant Campaigns:Focus on conversion-driven campaigns where user behavior will actually change. This ensures the adjustment has meaningful impact.

The Takeaway:Short-term promotions can create long-term inefficiencies if not managed properly. A simple adjustment made before your sale can prevent weeks of performance decline afterward. Think of it as guiding the system instead of letting it guess. This small step keeps your costs stable, your performance consistent, and your campaigns efficient even after the promotion ends.

In Partnership with Tatari

The Brands Winning Right Now Didn’t Crack Meta. They Moved Past It.

You've seen the case studies. You know TV works for the big guys. What nobody told you is the barrier to entry dropped, the measurement got real, and the brands hitting their CAC targets right now aren't enterprise, they're DTC brands your size.

Tatari is a TV buying platform that lets you run across linear TV, streaming, and direct publisher buys, all from one place.

You see exactly where every ad aired, so nothing is hidden, and nothing is wasted. And every dollar ties back to actual site visits, signups, and revenue not impressions that look good and prove nothing.  

• Aroma360 cut CPA by 80% and doubled ROAS from a $14K linear pilot
• Fiverr retargeted Super Bowl viewers on streaming and slashed CAC by 75%
• Saatva saw a 40% lift in branded search from their very first Tatari test

Over 400 brands already run TV this way. The ones who waited are still running the same Meta playbook, wondering why CAC keeps climbing. 

Book a free demo and get a launch-ready TV plan built around your numbers. 

📝 Improve Your App Without Breaking It Using Replit
Insights from Rundown AI

How 81K people really feel about AI

Making improvements to a live app can feel risky. One wrong change can break what already works. That is where Replit’s Tasks feature comes in. Instead of stacking fixes on top of each other, you can isolate changes, test them safely, and ship improvements with confidence.

Steps to Improve Your App Using Replit Tasks:

1️⃣ Start with Your Existing Project: Open your current app or create a new one by entering your idea and selecting Plan. This sets up a structured workflow before any changes are made.

2️⃣ Create a Focused Task: Inside your project, click the plus icon and create a task for a specific improvement. For example, prompt it to make your dashboard and components mobile responsive. Clear instructions lead to better results.

3️⃣ Run Multiple Tasks in Parallel: Queue additional tasks while the first one is being planned. You can work on landing page design, navigation cleanup, or bug fixes at the same time without overlap.

4️⃣ Review Before Applying Changes: Each task provides a preview of updates. This lets you evaluate improvements without affecting your live app. Only proceed once you are confident in the changes.

5️⃣ Merge Safely Into Production: When tasks are complete, apply the updates to your main version. This ensures your app remains stable while continuously improving.

The Takeaway:

Replit Tasks make development faster and safer by isolating changes and preventing messy overlaps. Instead of risking your live app, you can test, refine, and merge improvements with clarity. This approach helps you build better products while keeping your workflow organized and efficient.

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