Content That Needs No Click

Hello Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

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In Partnership with AirOps

How High-Growth Marketing Teams Secure More Resources

75.4% of marketing teams face higher pipeline or revenue targets, yet only 43% received a budget increase. If your team is expected to close that gap, you need a stronger operating playbook.

On September 17, Krithika Shankarraman, the first marketing hire at Stripe and OpenAI, joins AirOps CMO Christy Roach to unpack findings from 300+ marketing leaders.

You’ll learn how to:

• Strengthen budget and headcount requests by tying investment to business growth
• Push back when expectations exceed resources while protecting work that moves pipeline
• Design a smaller, senior team with clearer ownership and greater leverage

Krithika built both marketing functions from the ground up. Christy has held leadership roles at AssemblyAI, Airtable, Asana, and Gusto. 

You’ll leave knowing where to invest and how to make a stronger case for the people and budget needed to hit your targets. 

Reserve your free spot and learn how to secure more resources for your team.

📝 How One Marketer Named a Shift the Industry Was Feeling

If you're using every post to funnel people back to your website, you might be missing a bigger opportunity: building trust right where your audience already is. A trained chef named Amanda Natividad turned tech journalist became one of the most trusted voices in B2B marketing by naming a shift her audience could feel but could not explain.

Steps to Build Trust Without Asking for Clicks:

1️⃣ Make the Idea Cheap to Test
She did not ask marketers to overhaul their strategy. Anyone could test the idea with a single post the next morning, which made it low risk and easy to adopt quickly.

2️⃣ Find Trusted Voices to Amplify It
She planted the idea with respected marketers and co-signed it with data from a well known SEO voice already sounding the alarm on declining clicks. That credibility pulled the whole industry's attention.

3️⃣ Let the Idea Travel First
She coined the term in 2022 and spent four years building a podcast, newsletter, and speaking presence before launching a consultancy or writing a book. Letting the idea prove itself first made the eventual payoff bigger.

4️⃣ Give Value Without Asking for Anything Back
Instead of chasing clicks, she put the full value directly in the content itself, letting generosity replace the landing page as the trust builder.

The Takeaway
Her audience does not see her as someone with a framework to sell. They see her as the person who named what they were already feeling and gave them a way through it. Sometimes the most powerful growth strategy is not asking for anything at all.

📝 Submit Your iOS App to the App Store with Codex 

Want to take your app from Xcode to a live listing on the App Store? Codex can handle most of the heavy lifting, from building and archiving your app to filling out App Store Connect fields, so you can submit for review without hunting through every screen.

Steps to Submit Your App with Codex:

1️⃣ Build and Send Your App
Start with a working app by building it first. Tell Codex, Build this app and send it to App Store Connect, and it will build, archive, and distribute the app directly from Xcode.

2️⃣ Fill Out App Store Connect
Open App Store Connect in Codex's browser and sign in. Ask Codex to fill in the description, upload screenshots, and complete the other listing details for you.

3️⃣ Complete the Review Fields
Fill in the App Review contact, age rating, and content rights fields, then select the correct build. Review each answer carefully before moving forward.

4️⃣ Set a Price and Submit
Set a price in App Store Connect, then click Add for Review. You may see flags for issues that need fixing. Resolve each one, then click Submit for Review.

The Takeaway
Codex turns a process that usually involves jumping between multiple screens into a guided, conversational workflow. From building and archiving to filling out listing details and submitting for review, Codex handles the repetitive parts so you can focus on getting your app live. If you have a finished app sitting idle, this is a straightforward way to finally ship it.

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Have a great day, and we'll be back again with more such content 😍