Authority Plus Humor Equals Trust

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In Partnership with Tatari

When Meta hits a ceiling, the smartest brands look beyond it.

Scaling digital used to be straightforward. Now brands hit a Meta Ceiling where reach stalls and CAC skyrockets. 

The brands still compounding aren't fixing it inside Meta. They're diversifying. 

Tatari is a TV buying platform that lets you run across linear TV, streaming, and direct publisher buys, all from one place.

You see exactly where every ad aired, so nothing is hidden, and nothing is wasted. Every dollar ties back to actual site visits, signups, and revenue not impressions that look good and prove nothing.  

• Aroma360 cut CPA by 80% and doubled ROAS from a $14K linear pilot
• Fiverr retargeted Super Bowl viewers on streaming and slashed CAC by 75%
• Saatva saw a 40% lift in branded search from their very first Tatari test

Every week you wait is a week someone in your category is pulling customers you could have reached first.

Book a free demo and get a launch-ready TV plan built around your numbers.

P.S. In NYC Oct. 29? Join Tatari at Forward for an afternoon on what’s next in advertising with Reddit CEO Steve Huffman, and marketers from Liquid IV, MANSCAPED, and more.

🤑 Turning a Taboo Problem Into a Bestseller

A surprisingly common health issue affects a large share of the population, yet almost no one wants to talk about it. A small family business built a simple product to solve this exact problem, but the real challenge was not the product itself. It was getting people comfortable enough to discuss it in the first place. Here is how they turned an embarrassing topic into millions in sales.

How They Made an Uncomfortable Topic Sell:

1️⃣ Use Humor to Break the Ice
Instead of relying on typical spokespeople, the brand built a wildly unconventional, humor driven ad campaign. The absurd concept made an awkward subject approachable, racking up hundreds of millions of views while quietly educating viewers along the way.

2️⃣ Frame the Problem Clearly
Rather than dancing around the issue, the campaign explained the underlying anatomy in simple terms, showing exactly why the common approach caused problems and how their solution fixed it in a way anyone could understand.

3️⃣ Borrow Authority to Build Trust
To stand out in a crowded wellness market, the brand highlighted endorsements from medical professionals and built a formal advisory council, instantly signaling safety and credibility to skeptical buyers.

4️⃣ Let Word of Mouth Do the Rest
Once people felt comfortable discussing the topic, they told others. A significant share of total sales eventually came purely from organic recommendations rather than paid advertising.

The Takeaway
A great product is not enough on its own if people are too embarrassed to talk about it. By combining humor, clear problem framing, and borrowed authority, this brand transformed a taboo subject into an approachable, shareable conversation, and turned that conversation into millions of units sold. Most businesses do not face this exact embarrassment barrier, which makes these same tactics even easier to apply.

🎨 Build a Reusable AI Design System with Open Design 

Looking to keep your brand visuals consistent without redoing the work every time? Open Design makes it simple by extracting your brand's design rules and letting you generate consistent assets using AI. Whether for animations, graphics, or marketing visuals, you can build and reuse a full design system effortlessly. Here is a step by step guide to get started.

Steps to Build a Design System Using Open Design:

1️⃣ Connect Your AI Agent
Download Open Design and connect an existing AI agent such as Codex CLI. This connection powers the tool's ability to understand and apply your brand rules automatically.

2️⃣ Create Your Design System
Click Create New Design System, paste in your website, click Add, then Continue. If it missed anything, add a logo, images, or a DESIGN dot md file to fill in the gaps.

3️⃣ Give It a Concrete Brief
Select your new design system and provide a specific prompt, such as asking for a ten second animation explaining your product. Open Design will generate an asset based on your brand rules and instructions.

4️⃣ Refine with Feedback
For your next version, give feedback the same way you would to a typical AI chat tool. You can also annotate directly on the design or circle specific elements you want changed.

The Takeaway
Open Design streamlines the process of building a reusable brand design system, empowering users to create consistent, on brand assets with minimal effort. Whether for animations, marketing graphics, or product visuals, the ability to generate, customize, and refine designs makes Open Design a practical tool for fast, consistent creative work. As a pro tip, shape your idea and prompt in ChatGPT first, then bring it into Open Design's visual, Figma like workspace to build it out fully.

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