A New Channel Worth Testing

🎯 What it takes to win on AppLovin, plus building branded pages without starting over

Share

Hello Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉


In Partnership with Omnisend

150,000 brands run on Omnisend. Now their AI does too.

You're still exporting CSVs, switching tabs, and copy-pasting numbers just to answer "what worked this week?" That's not a workflow. 

Omnisend MCP connects your ChatGPT or Claude directly to your live Omnisend account. Ask it real questions, get real answers, and act without ever leaving the conversation.

  • Connect the Omnisend MCP server to ChatGPT or Claude
  • Paste any prompt into your conversation and watch it pull from live account data
  • Say "now do it," and your AI adjusts segments, builds campaigns, fixes what's broken

Omnisend gives you a ready-made prompt library to hit the ground running. From a quick store snapshot to a full monthly executive summary, the prompts are already written for you.

150,000+ brands run on Omnisend, and they're averaging $79 back for every $1 spent

Switching takes zero effort since Omnisend migrates you for free within 5 days, and your bill drops up to 35%.

Connect your AI and run your first prompt today!


🎮 Mobile Gaming Ad Platform Goes Open

AppLovin Ads, powered by the Axon AI engine, is now open to any advertiser. The referral code requirement that gated access for eight months is gone. The format and measurement rules differ enough from other major ad platforms that this channel needs its own playbook. The audience skews toward mobile gaming usage patterns, so fit depends on whether your customer base overlaps with that group. Early traction is strongest in food, beverage, supplements, health, and beauty, with apparel also scaling well. Results vary by category.

Steps to Win on This Platform:

1️⃣ Nail the Creative
Units are full-screen and unskippable for the first 15 to 60 seconds. Build for that full window. Front-load the hook in the first second, hardcode captions since sound is often off, and treat the end card as a second conversion moment with a clear offer and social proof.

2️⃣ Set Up Campaigns for Scale
Fund one strong campaign rather than splitting budget. Start around 250 dollars a day, sized to hit 10 to 50 conversions daily. Leave it alone for the first seven days to let the algorithm learn. When scaling, move in 20 to 30 percent increments to avoid resetting optimization.

3️⃣ Rethink Attribution
The purchase path is fast and compressed, with 70 to 80 percent of conversions happening within the first hour. Shorten your post-click funnel to match. Cross-check in-platform numbers with a third-party tracker, and layer in a post-purchase survey, since last-click reporting tends to understate true performance.

The Takeaway
This is a channel worth testing if your customer overlaps with mobile gaming, but it rewards patience and dedicated creative over borrowed feed assets. One well-funded campaign, full-window creative with captions, a week of hands-off learning, and layered measurement give it the best shot to work.


📝 Build Better Websites with Claude Using Design.md

Looking to build a website that actually feels like your brand, rather than generic AI output? Claude Code now works with Google's new Design.md standard to make that possible. Design.md is an open-source format that Google created to help turn design briefs into something an AI agent can consistently follow. Paired with Claude Code, it gives you a repeatable way to generate on brand pages instead of starting from scratch every time.

Steps to Build a Branded Website Using Claude Code:

1️⃣ Set Up Your Project
Create a new project folder and open a terminal inside it. Run the command to add the Stitch skills plugin, scoped to your project and targeted at Claude Code, then hit Return.

2️⃣ Install the Skills
When prompted for what to install, keep everything selected and confirm. Then open Claude, go to the Code tab, and start a new Claude Code thread inside that same project folder.

3️⃣ Generate Your Design File
Describe a simple website idea to Claude Code and ask it to generate a DESIGN.md file using the Google Stitch skills. This file becomes your reusable brand and design reference.

4️⃣ Preview the Result
Tell Claude Code to create a one page website style prototype based on the DESIGN.md file. Claude will generate a working preview that reflects the design rules you just defined.

The Takeaway
Design.md gives Claude Code a consistent brand reference to work from, turning one time prompts into a repeatable system for building on brand pages fast.


We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍