Your January Funnel Reset

Hello Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

In Partnership with Shipfusion

Your Checkout Isn’t the Problem. Fulfillment Is.

You can have great ads, a clean PDP, and a perfect checkout. And still lose the customer the moment the order is placed.

Shipfusion placed five real orders across leading clear protein brands within the same hour and tracked every step after purchase. Same cart moment. Completely different delivery realities. That inconsistency is where loyalty breaks quietly.

Here’s what the audit exposed:

• Only 1 brand offered subscriptions in both cart and checkout, even in a habit-driven category
• 80% showed star ratings on PDPs, then removed social proof at checkout
• Only 2 brands upgraded tracking beyond Shopify defaults
• 50% of shipping labels didn’t show the brand name

This is the churn layer you can’t fix with better creative.

Clear protein was just the test case. If you ship products to customers, this report is for you, showing exactly how your brand compares with benchmarks you can act on immediately.

Download the DTC Delivery Files and benchmark your post-checkout reality!

📝 A Late-January Plan to Reverse the Post-Holiday Slowdown

By the end of January, the pattern becomes clear for most brands. Performance is softer than Q4, retargeting audiences feel thin, and new customer volume is not rebounding on its own. This is not because demand disappeared. It is because the funnel was drained during the holidays and never rebuilt.

January slowdowns are rarely fixed by waiting. They are fixed by deliberately restarting the top of the funnel before February arrives.

A Practical Plan to Tackle January Slowdown

1️⃣ Rebuild the Top of Funnel Immediately
If results are stalling right now, it usually means prospecting was deprioritized for too long. Retargeting can only convert existing intent. At this stage of the month, the priority should be injecting fresh audiences back into the system. Without new traffic entering, every other optimization has diminishing returns.

2️⃣ Adjust Creative for Reset Mindset
Late January buyers are not impulse shopping. They are reassessing routines and habits. Creative should shift away from urgency and promotions and toward consistency, structure, and progress. Position your product as something that fits into everyday life going forward, not something tied to a moment that has passed.

3️⃣ Optimize for Cold Traffic Clarity
Cold audiences need fast understanding. Clear problem framing and simple solutions outperform clever messaging right now. If someone cannot understand what you solve in seconds, they will not stay long enough to learn more.

4️⃣ Lead With Education Before Offers
At this point in the month, education reopens demand. Explain the pain, show the outcome, and make the value obvious before pushing discounts or urgency. Trust needs to be rebuilt first.

5️⃣ Introduce Social Proof Early
Authentic testimonials, real usage clips, and customer stories help cold audiences move faster from awareness to interest. Proof lowers resistance when intent is still forming.

The Takeaway
Late January is not about recovery. It is about rebuilding momentum before February. Brands that actively refill their funnel now enter the rest of Q1 with leverage. Brands that wait stay stuck trying to extract more from an empty system.

📝 Explore Perplexity’s Comet AI Browser

Looking to move beyond traditional browsing and turn the web into an assistant that actively helps you plan, research, and shop? This walkthrough explains how to get started with Comet, Perplexity’s new AI-powered browser. Instead of switching between tabs and tools, Comet combines search, reasoning, and on-page actions into a single experience.

Built by Perplexity, Comet turns browsing into an interactive workflow. You ask questions, delegate tasks, and let the browser research, compare, and even act on your behalf.

Steps to Get Started With Perplexity Comet

1️⃣ Install and Explore Comet
Download the Perplexity Comet desktop app and open it. The interface looks familiar, but the real power lives in the sidebar, where AI Spaces, templates, and assistants are accessible at any time.

2️⃣ Use Spaces and Templates
Inside the sidebar, navigate to Spaces and explore built-in templates like Trip Planner Pro. These templates give Perplexity clear context, helping Comet deliver higher-quality results faster.

3️⃣ Plan Trips With One Prompt
Enter a prompt such as planning a trip between cities and dates. Comet, powered by Perplexity’s real-time research engine, gathers routes, recommendations, and itineraries while asking clarifying questions when needed.

4️⃣ Activate the Comet Assistant on Any Page
While browsing sites like Amazon, open the Comet Assistant using the shortcut or toolbar. The assistant understands the page content and can search, compare, and filter results for you.

5️⃣ Delegate Shopping Tasks
Describe exactly what you want, such as price limits and review thresholds. Perplexity Comet evaluates options and can even add products to your cart automatically.

6️⃣ Configure Advanced Features
Set up Assistant, Connectors, and Purchases to unlock deeper automation and hands-free workflows.

The Takeaway
Perplexity’s Comet turns browsing into execution. By combining AI research, live web grounding, and on-page actions, Comet transforms the browser from a passive tool into an active operator that works for you.

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍