Your audience just got ready

Hello Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

In Partnership with Guidde

Never Explain That Task Again - Let Guidde Handle It

Product launches. CX handoffs. Inventory workflows. Every brand has processes that break when things move fast.

Guidde puts that on autopilot. It's a GPT-powered browser extension that turns your live tasks into beautiful, step-by-step video SOPs, complete with visuals, captions, voiceover, and call-to-action.

1️⃣ Hit capture once, and Guidde records your screen

2️⃣ AI turns it into a visual guide you can edit, brand, and reuse instantly

3️⃣ Share or embed it in Shopify, Notion, Slack, or onboarding emails, no tech skills needed

You’ll save 11x the time documenting workflows, while keeping your team and contractors perfectly aligned.

From returns to product updates to Meta Ads, Guidde scales your ops without turning you into the bottleneck.

The best part? The extension is 100% free.

Try Guidde today!

Get your Free Extension (Button)

Understand Trigger Moments to Drive Action

Why do people ignore a product for months, then suddenly buy? The answer lies in Trigger Moments. These are the emotional, contextual, or environmental shifts that spark decision-making. Recognizing them helps brands show up at exactly the right time.

Here’s how to find them and use them to your advantage:

Steps to Spot and Use Trigger Events:

1️⃣ Identify the Moment:
Ask yourself: What changed for the customer? Was it a new job, a comment from a peer, or the turn of a season? These moments activate urgency.

2️⃣ Understand the Emotion:
People act when pain spikes. Shame, anxiety, or inspiration are strong drivers. Your product becomes relevant when it soothes or amplifies that emotion.

3️⃣ Define the Job to Be Done:
Every product solves a task, emotional or functional. Are they “buying confidence,” “saving time,” or “avoiding embarrassment”? Match your message to the job.

4️⃣ Analyze Patterns:
Use surveys, customer interviews, Reddit threads, and social posts to trace what triggered people to buy. Look for repeat cues.

5️⃣ Watch Your Competitors:
Study how other brands time their offers. Use Meta Ad Library and Archive.org to see their seasonal shifts and emotional angles.

Examples of Trigger Types:
📆 Seasonal: January fitness spikes or back-to-school prep
🤷 Random: Friends buy Teslas, now everyone wants one
📉 Macro: Economic shifts drive interest in security and savings

The Takeaway
Trigger moments spark behavior. When you understand what shifts your customer from passive to active, you can meet them at the perfect time, with the perfect message.

Turn Research Into Quizzes with Gemini

Transforming dense study material into bite-sized learning tools just got easier. With Google Gemini’s deep research feature, you can now generate topic-specific reports and instantly convert them into interactive quizzes for better retention and teaching impact. Here’s how to get started:

Steps to Generate a Quiz Using Gemini:

1️⃣ Open Gemini and Select Deep Research:
Go to the Gemini platform and click “Deep Research” at the bottom of the chat window.

2️⃣ Input Your Topic and Goals:
Type in a subject area and include specific parameters like educational level, learning objectives, or focus areas. Gemini will build a tailored research plan.

3️⃣ Review the Research Report:
Gemini will scan across sources and generate a synthesized report. You can edit, refine, or focus on particular sections before moving forward.

4️⃣ Create the Quiz:
Click “Create Quiz” and Gemini will automatically convert the research into a quiz with a mix of question types like multiple choice, true/false, and short answer.

The Takeaway
Whether you’re prepping students, onboarding a team, or learning solo, Google Gemini makes it easy to go from research to results. With one tool, you can explore complex ideas and reinforce knowledge through quizzes built just for your audience.

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍