Your ads did not get worse

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Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

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In Partnership with Planable

The agency playbook you're following is built on myths.

Most agency founders are making the same structural mistakes and have no idea because the mistakes look like strategy from the inside.

Planable surveyed 186 SEO and Social agencies to find exactly what separates the ones bleeding money from the ones clearing 41%+ margins. 

The gap is smaller than you think, and it starts with knowing where you actually stand.

Download this report, and you'll walk away knowing:

• Which pricing models are quietly killing margins, and the exact configurations replacing them
• Why 36.6% of agencies calling themselves AI-first are actually losing money
• Why raising prices is the most common tactic among low-profit agencies and what high-profit ones do instead

One structural shift from this report could be worth more than any new client you close this quarter.

Download the report for free today!

📝 Understand the New Attribution Shift in Ads

Your reported performance may suddenly look worse.

But the reality is, your ads are not underperforming. The way conversions are measured has changed, and that shift is creating confusion across teams.

Steps to Understand the Attribution Update:

1️⃣ Clicks Now Mean Actual Clicks
Previously, click-through attribution included all interactions such as likes, comments, shares, and link clicks. Now, only real link clicks are counted toward conversions.

2️⃣ Engagements Are Tracked Separately
Actions like likes and shares are no longer grouped with clicks. Instead, they fall under a separate engagement-based attribution model, giving clearer visibility into behavior.

3️⃣ Expect Lower Reported ROAS
Since inflated interactions are removed, your click-based ROAS may drop. This does not mean performance declined, only that reporting is now more accurate.

4️⃣ Align with External Tracking
This update brings reported data closer to what third-party analytics tools show. You now get a more realistic view of who actually visited your site and converted.

5️⃣ Reset Internal Benchmarks
Avoid comparing new performance directly with historical data. Update your benchmarks to reflect the new attribution model.

6️⃣ Educate Stakeholders
Teams may panic seeing lower numbers. Explain that this is a measurement change, not a performance issue.

The Takeaway
Attribution is becoming more precise and transparent.While numbers may look worse in the short term, the data is now cleaner and more reliable.Better data leads to better decisions and stronger long-term performance.

📝 Turn Bookmarks Into Actionable Insights

Saving content is easy. Using it is hard.

Most people bookmark articles and threads but never revisit them. With Perplexity’s Comet, you can turn those saved links into a structured system that reads, evaluates, and organizes insights automatically.

Steps to Build Your Bookmark Intelligence System:

1️⃣ Set Up a Comet Space
Open Perplexity Comet and create a new Space. Add instructions like: “Read saved articles and threads, then rate them based on usefulness, implementation time, and cost.” This sets the evaluation criteria.

2️⃣ Create a Google Sheet Tracker
Build a Google Sheet with columns such as Date, Title, Link, Rating, User Rating, Time, and Cost. Connect it using the Google Drive integration so Comet can log results automatically.

3️⃣ Connect Your Bookmark Source
On X, create a dedicated bookmark folder. Then prompt Comet to open it, review new bookmarks, and rate each one based on usefulness. It will automatically log findings into your sheet.

4️⃣ Add Your Own Ratings
Review the outputs and add your own scores. This improves decision-making and helps refine what “useful” means for you.

5️⃣ Automate Daily Discovery
Go to Scheduled Tasks and set a daily task. Prompt it to find the most interesting new use cases in your chosen topic from the last 24 hours.

6️⃣ Enable Full Functionality
Make sure Control Browser is enabled, and Web and Social sources are selected so Comet can access and process content properly.

The Takeaway
Perplexity Comet turns passive bookmarking into an active knowledge system.Instead of saving content for later, you build a system that helps you learn, prioritize, and act consistently.

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