Why systems outlast every strategy

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🧱 Build the System Before You Build the Brand

Most founders chase growth before building the foundation to sustain it. But Foster Coulson’s mantra, “You can only scale to the size of your infrastructure,” flips the script. His journey from logging to leading nine-figure wellness brands offers a blueprint for growth that lasts.

1️⃣ Build Systems Before Sales:
Launching a brand is easier than ever, but that ease traps founders into skipping the hard part: infrastructure. Foster learned early that having a great product isn’t enough, you need distribution, fulfillment, and operational systems before you scale. Instead of chasing ads or influencers, he built processes for logistics, customer service, and decision-making.

2️⃣ Ignore Short-Term Vanity Metrics:
Foster avoids the instant feedback loop of Meta and TikTok ads. Attribution on these platforms creates an illusion of success while draining cash. Instead, he invests in traditional channels like TV and direct mail, harder, slower, but more sustainable. His philosophy: easy platforms breed complacency; hard ones create durable advantages.

3️⃣ Align Purpose and Profit:
Foster’s brands lead with mission, not margin. But he also knows that purpose without profit collapses. His rule: Do good only if you can afford it. He balances ethics and economics through a three-part filter: will it help people, can I afford it, and does it align with who I want to be?

The Takeaway
Foster Coulson’s success isn’t about hacks; it’s about discipline. Build infrastructure first, choose hard channels, and let purpose and profit reinforce each other. Shortcuts fade, but systems scale.

📱 Run AI Models Locally with Google AI Edge Gallery

Want to chat, transcribe, and run AI models without needing the internet? With Google AI Edge Gallery, you can now deploy powerful AI tools directly on your Android device, fully offline and completely private. Everything runs locally, using the compact yet capable Gemma models.

Steps to Set Up Google AI Edge Gallery

1️⃣ Download the App:
Head to the Google Play Store, search for “Google AI Edge Gallery,” and download the official app. Once installed, open it to access the available modes and model options.

2️⃣ Select Your Mode and Model:
Inside the app, choose which mode you’d like to use, such as chat, transcription, or summarization. Then select a Gemma model to power your workflow.

• Larger models offer higher performance and accuracy but require more processing power.
• Smaller models run faster and are ideal for lower-end devices.

3️⃣ Start Using AI, 100% Offline:
Once set up, you can begin chatting, transcribing, or performing other AI tasks directly on your device, with no internet connection, no data sharing, just local processing. The app ensures total privacy while maintaining impressive performance.

4️⃣ Explore the Open Source Code:
The AI Edge Gallery project is open source, meaning developers can view, modify, and contribute via GitHub at github.com/google-ai-edge/gallery.

The Takeaway
With Google AI Edge Gallery, AI truly goes mobile and private. You can harness the power of Gemma models for everyday tasks without relying on the cloud. It’s fast, secure, and completely self-contained, bringing the future of AI directly to your pocket.

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