Where are marketers investing now?

Plus, ๐Ÿ“‰ Is B2B marketing slowing down

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Digital Marketing Budgets in 2025: Growth or Challenge?
Insights from Stacked Marketer

With a new year comes new marketing budgetsโ€”and 2025 is shaping up to be an opportunistic yet competitive year. While many CMOs expect budget increases, rising costs, and shifting priorities will impact how and where those dollars are spent. Hereโ€™s what to expect.

Will Digital Marketing Budgets Grow?

Despite economic uncertainty in previous years, global ad spending is on the rise. According to Dentsu, ad spending will grow by 5.9% in 2025, outpacing the global economy. The biggest drivers? Social media, online video, and retail media.

Where Will Marketers Invest?

  • New marketing tools โ€“ Companies are refining their tech stacks, either optimizing or downsizing software usage.
  • Brand awareness and acquisition โ€“ Content creation, influencer marketing, and paid ads remain key priorities.
  • AI adoption โ€“ While AI is making waves, only 21% of marketers list it as a top priority for 2025.

Ad Spend by Channel: Traditional leaders Meta Ads, Google Ads, and SEO remain dominant, but TikTok, YouTube, and digital billboards are also gaining traction. Marketers are diversifying, avoiding single-platform reliance while still focusing on proven channels.

B2B vs. B2C Marketing Budgets

  • B2B brands are spreading budgets across multiple areasโ€”CRM, customer experience, and brand building.
  • B2C companies are focusing more on product launches and customer relationships to drive direct sales.

The Takeaway

Marketing budgets are increasing, but so is competition. A strategic, data-driven approach is key to maximizing ROI in 2025. Stay adaptable, track industry trends, and make every dollar count.


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