Turn upvotes into real traction

💡 How to win Product Hunt launches and cut video production time in half

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Partnership with Portless

📦 Still Waiting 60–90 Days for Inventory? You’re Losing BFCM Sales

This Black Friday/Cyber Monday season, every day of delay costs revenue.While competitors wait three months for shipments, your shelves stay stocked and campaigns keep running when you partner with Portless. 

Here’s what Portless unlocks right now:
✈️ Ship directly from the factory to customers in just 6 days
📦 Restock best-sellers in 3–5 days (not 3 months)
🚀 Launch and test new products instantly without warehousing risk
💸 Cut lead times by 90% and free up 30–40% more cash every month

Instead of waiting a quarter to break even, Portless brands shrink CAC payback to 7–14 days, recycling cash into ads, launches, and scale, exactly when holiday demand peaks.Speed isn’t just an advantage for BFCM; it’s the moat that decides who wins the season.

Get a custom quote for your brand now →


How to Launch on Product Hunt

Launching on Product Hunt is a unique opportunity, but you only get one shot. Products can’t be reposted for six months, so a thoughtful strategy is critical. Done right, Product Hunt provides validation, early adopters, and a strong base of leads. Here’s how to set yourself up for a successful launch.

Steps to Launch on Product Hunt:

1️⃣ Set a Real Conversion Goal:
Don’t chase upvotes alone. Instead, optimize for lead capture especially emails. Update your website to feature a strong CTA and plan a follow-up campaign for the new subscribers you’ll gain.

2️⃣ Build Pre-Launch Momentum:
Product Hunt amplifies, not creates, traction. Grow an audience of at least 400 engaged supporters before launch. This seed group can give you the authentic engagement needed to rise on the front page.

3️⃣ Prioritize Quality Engagement:
Not all votes are equal. The algorithm favors engagement from long-time Product Hunt users. Invest in building relationships in adjacent startup communities so advocates are ready to support you.

4️⃣ Consider a Well-Known Hunter:
While you can post your own product, getting a respected hunter to “hunt” your product can fast-track you to the homepage and provide credibility. It’s not essential, but it’s a significant advantage.

5️⃣ Time It Right:
Schedule your post early, ideally Tuesday to Thursday at midnight PST to maximize exposure during the full 24-hour cycle.

6️⃣ Optimize Your Post and Comment:
Use clean titles, strong thumbnails or GIFs, and clear value-focused descriptions. Write a genuine maker comment highlighting your problem, solution, and story. Authenticity drives comments and connections.

The Takeaway
Product Hunt isn’t a long-term growth channel; it’s a launchpad for validation and traction. By preparing your audience, focusing on email capture, and executing a well-timed, authentic launch, you can turn a one-day event into thousands of leads and loyal early adopters.


Create Marketing Videos with Digital Twins

Scaling marketing videos can be time-consuming, especially when leaders need to be on-camera for every campaign. With AI-powered digital twins, you can generate professional, scripted videos at scale, freeing up your team while keeping content polished and consistent. Here’s how to set it up.

Steps to Create Marketing Videos

1️⃣ Build Your Avatar:
Go to Heygen and click on the “My Avatars” tab and either choose an existing avatar or create a new one. Modern versions allow multiple poses and more realistic expressions, giving you flexibility across campaigns.

2️⃣ Enter the Studio:
Switch to the Digital Twin mode inside the editor. From here, you can paste your script or let AI draft one for you. Example: “Write a short congratulatory speech for my colleagues after a year of hard work.”

3️⃣ Choose the Voice:
Select a pre-created voice for authenticity or pick from default options. Premium voice cloning makes your videos sound more personal and engaging.

4️⃣ Generate and Edit:
Click “Generate” to process your video. Once complete, you can add captions, branded backgrounds, or overlays. Free plans provide a limited number of videos per month, so prepare your script carefully or upgrade to Pro for more flexibility.

5️⃣ Export and Share:
Download your video directly or share it with password protection. Pro users can also save templates, making it easy to replicate successful formats for future campaigns.

The Takeaway
Digital twins transform how you produce video at scale. With a few simple steps, you can generate engaging, customizable videos that align with your brand while freeing up leadership from constant recording.


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