Turn Humor into Business

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The Power of Humor in Marketing
Insights from Customer Camp

Squatty Potty flipped an uncomfortable topic into a viral sensation by mixing humor and psychology. Their campaign not only entertained but educated, showing how humor can unlock massive business growth.

Humor Turns Heads, Builds Connection

Why play it safe when a unicorn pooping ice cream can do the talking? Squatty Potty proved that humor resonates deeply. It sparks connection without forcing a “funny brand” persona—just strategic, playful moments across content.

Frame Problems, Offer Simple Solutions

Squatty Potty addressed a real health issue—poor toilet posture—by making it simple to understand. Their message: squatting helps, and their product makes it easier. Ask yourself: Is your product’s solution clear enough for a 5th grader? Clarity wins over cleverness every time.

Authority Enhances Credibility

With endorsements from doctors and a medical advisory council, Squatty Potty built trust in a competitive market. Credibility isn’t just borrowed—it’s earned. Partner with trusted figures or position yourself as the authority in your niche to boost consumer confidence.

The Takeaway
Squatty Potty’s playful marketing skyrocketed their sales and transformed a taboo product into a household name. Whether or not your product is “unconventional,” using humor, clarity, and authority in tandem can help you stand out. The key? Make it easy for customers to see the value—and even easier for them to tell their friends.

Energy Over Hours: Unlock Peak Productivity
Insights from Chewonthis

Managing time alone won’t get you ahead—your energy drives success. Research shows we only have 3-4 hours of peak focus each day. Maximize these “golden hours” for deep work, whether it’s strategizing, problem-solving, or creating.

Efficiency vs. Effectiveness: Choose Wisely

• Efficiency: Do more with less effort.
• Effectiveness: Focus on doing the right things.
  Both matter, but lasting success lies in mastering effectiveness by prioritizing high-impact tasks.

Unstructured Time Sparks Innovation

Companies like Google unlocked breakthroughs by allowing unstructured, creative time. Use unplanned moments to reflect and explore ideas freely, without strict goals. You never know which thought will spark your next big idea.

Strategies to Boost Energy & Results

1. Schedule Thinking Time: Set aside hours for brainstorming or journaling.
2. Delegate Decisions: Empower your team to act independently, not just complete tasks.
3. Simplify Your Routine: Eliminate minor decisions—free up brainpower for meaningful work.

Start Time Blocking for Focus

• Mornings: Deep, focused work during peak energy.
• Afternoons: Save admin tasks for when energy dips.
• Evenings: Brainstorm freely with no pressure.

Meetings or Emails? Know the Difference

Not every conversation needs a meeting. Use quick emails, Loom videos, or voice notes to streamline communication and save time for meaningful discussions.

The Takeaway
Manage energy as much as time. Use downtime to unlock creativity and delegate decisions wisely. Your focus and well-managed hours are the true keys to business growth.

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