Turn hate into profit moments
🗣️ Trolls can help you grow plus accelerate team results with aligned goals

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In Partnership with Neurons
🧠 Your Ad Looks Great. But Will Anyone Remember It?
In a scroll-happy world, attention isn’t enough; retention is the new ROI.
Neurons now includes memory and engagement scoring, so you can predict not just if someone sees your ad, but if they’ll recall it days later.
Here’s how it works:
✅ Upload your creative (image or video)
✅ Neurons simulates real audience reactions based on years of neuroscience data
✅ You get instant metrics: Memory retention, emotional impact, and engagement breakdown
The result? Actionable feedback you can use to fix forgettable ads before they cost you money.
Creative teams using Neurons have seen up to 73% boosts in CTR and 20% lifts in brand recall.
Want your next campaign to leave a mark?
Turn Trolls into Brand Wins
When your ads start scaling, the haters will inevitably show up. But instead of pulling back, what if you leaned in? Managing online negativity can actually become a powerful brand tool if done right.
Steps to Handle Negative Comments Strategically:
1️⃣ Look at the Metrics:
If the ad is converting and the return is strong, don’t panic. One negative comment doesn’t define campaign success. Focus on performance first, comments second.
2️⃣ Respond with Class, Not Silence:
Don't delete. Don't argue. Instead, be clever, lighthearted, and kind. Someone says, “This is absurd.”? Hit back with “Totally fair! Here’s a code: ABSURD25.” Flip the moment into a purchase.
3️⃣ Let the Fans Speak:
Often, your audience will jump in to defend you. Encourage that support by simply being visible in the comments. The community becomes your best PR team.
4️⃣ Hire Moderators Who Get It:
Having someone actively manage responses (both negative and positive) shows the brand is human. Recognize praise. De-escalate criticism. Stay present in the conversation.
The Takeaway
Negative comments are inevitable at scale. But instead of fearing them, use them to showcase personality, build loyalty, and even drive sales. Brands that respond with empathy and wit build deeper trust and stronger margins.
Cross-Functional Collaboration Framework
Create a cross-functional collaboration strategy that aligns shared KPIs, defines clear ownership, and leverages AI tools for task prioritization and communication clarity. Focus on reducing silos, increasing transparency, and accelerating execution velocity. Adapt the framework for a [Team Structure or Company Type], aimed at achieving [Collaboration Outcome], and designed to be reviewed and refined on a [Review Cycle Timeline].
Team Structure or Company Type: [Insert here]
Collaboration Outcome: [Insert here]
Review Cycle Timeline: [Insert here]
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