Turn customer comments into conversions

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In Partnership with Semrush

The Data’s Clear. Here’s How E-commerce Actually Changed.

The Semrush × Statista 2025 Ecommerce Report analyzed billions of visits and sales signals across 190 markets, and the data points to a full reset in how people buy, click, and convert.

Here’s what’s reshaping marketing playbooks right now:

• Video-led landing pages convert 42% higher than static ones; attention now drives trust.

• 46% of shoppers buy from the first brand they click, making recall a revenue lever.

• AI-generated shopping queries are growing 8× faster than organic, redefining visibility itself.

These shifts are reshaping the fundamentals, tariffs redirecting traffic, U.S. retailers gaining share, and paid search reclaiming top performance. 

The brands adapting now aren’t reacting to data; they’re building ahead of it.

Download the full playbook to see what these shifts mean for your marketing strategy.

🧠 Build Trust That Converts

Most brands talk about trust, but few build it into their marketing systems. Social proof isn’t just a nice-to-have; it’s the foundation of conversion. When potential buyers encounter your brand for the first time, they’re looking for validation. That’s where social proof bridges the gap between curiosity and confidence.

Why Social Proof Works:
Humans instinctively seek safety in numbers. When a new visitor sees testimonials, reviews, or UGC, it signals that others took the leap and were satisfied. That reassurance is often the final push they need to make a purchase.

How to Leverage It Effectively

1️⃣ Start with First Impressions:
A review on a product page or ad immediately lowers resistance. It tells new visitors, “You can trust us; others already do.”

2️⃣ Replace Copy with Customer Voices:
Instead of crafting claims like “our product lasts 72 hours,” use real quotes that show lived experiences. Authenticity converts better than creativity.

3️⃣ Use Proof Throughout the Funnel:
Top of funnel? Use testimonials to introduce benefits. Middle? Overcome objections. Bottom? Let UGC show what real ownership looks like.

4️⃣ Mine Comments for Content:
Every comment, sceptical, funny, or supportive, adds to your narrative. Each type uniquely builds credibility.

5️⃣ Treat It as Reputation Insurance:
Consistently showcasing real customer voices compounds trust. Every new positive experience strengthens your brand foundation.

The Takeaway
Social proof is performance fuel, not decoration. It replaces doubt with belief, transforming casual scrollers into loyal customers. When trust becomes part of your creative strategy, not just your product page, your campaigns don’t just perform better; they compound over time.

📊 Turn Spreadsheet Data into Insights with Copilot Vision

Analyzing spreadsheets doesn’t have to mean formulas, filters, or endless scrolling. Microsoft’s latest Copilot Vision update enables you to extract key insights from Excel or Google Sheets using just your voice, eliminating the need for typing. With integrated voice and visual recognition, you can now turn raw data into ready-to-use reports in minutes.

Steps to Analyze Data with Copilot Vision

1️⃣ Install and Set Up
Download Microsoft Copilot from the Microsoft Store (Windows) or App Store (macOS 14.0+/M1). Open the app and sign in with your Microsoft account.

2️⃣ Enable Voice and Vision Modes
Go to Settings → Capabilities, then toggle on “Voice Mode” and “Copilot Vision.” Once enabled, open your spreadsheet in Chrome or Edge.

3️⃣ Activate Vision Mode
Say “Hey Copilot”, then click the glasses icon on the toolbar. The AI will visually scan your spreadsheet, confirm detection, and prepare for analysis.

4️⃣ Ask Questions Aloud
Instead of typing formulas, ask natural questions like:

• “Which region generated the highest revenue?”
• “Show me total monthly expenses.” Copilot highlights relevant cells and explains the logic behind its calculations, offering complete transparency.

5️⃣ Generate Instant Reports
Prompt: “Create a professional summary report with key insights and performance tables.”Copilot automatically drafts a well-structured report including executive summaries, trends, and recommendations.

The Takeaway
Copilot Vision transforms how professionals interact with data. By combining voice and visual AI, it replaces manual analysis with conversational insights. Whether you’re preparing reports, tracking performance, or studying patterns, Copilot lets you work faster, smarter, and completely hands-free, turning spreadsheets into strategy in seconds.

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