Turn browsers into premium buyers

Plus, 📷 Ghibli magic made with AI

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What’s inside:

✔️ An actionable 8-step framework to create a seamless payment process

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Clever Email Tactics for Big-Ticket Sales

Email marketing isn’t just for DTC brands selling $30 candles and $50 skincare. If you sell high-value, once-in-a-lifetime products—like luxury furniture, high-end electronics, or custom jewelry—your email strategy needs a different approach.

You can’t rely on standard welcome discounts and repeat purchases to drive growth. So, how do you build an effective email acquisition funnel when most of your buyers only make one big purchase?

Here are four powerful alternatives to “10% off your first order”

1️⃣ Offer a Dollar Discount Over Percentages:
If your average order value is $2,000, “$200 off” feels more concrete and enticing than “10% off.” People relate better to dollar amounts than percentages, especially with expensive items.

2️⃣ Gift With Purchase:
Skip discounts altogether and offer something useful. If you’re selling a premium mattress, throw in a free set of luxury sheets. It feels exclusive and elevates the experience—no discounting required.

3️⃣ Run a Sweepstakes:
Invite users to sign up in exchange for a chance to win a discount or free product. It generates email signups, creates buzz, and doesn’t devalue your brand.

4️⃣ Share Expert-Level Content:
When you’re selling complex or premium products, information is the value. Instead of a discount, offer a PDF buyers’ guide, product quiz, or tailored recommendations. This builds trust and educates potential customers before they buy.

The Takeaway
If you sell premium products, your email strategy needs to be thoughtful. Avoid chasing short-term signups with unsustainable discounts. Test and optimize offers that align with the value of your product—and protect your margin.


🧚 Create Ghibli Style Videos with AI

Bringing the magic of Ghibli into your content is easier than ever with ChatGPT and Hedra AI. You can now animate stunning scenes with expressive characters that feel like they came straight out of a Hayao Miyazaki film—no animation background needed.

Here’s how to do it in minutes:

Step 1: Generate Your Ghibli Image:
Head to ChatGPT and ask it to create an image in the iconic Ghibli style. You can customize the scene, character, and setting to match your vision.

Step 2: Bring It to Life with Hedra:
Next, log in to your Hedra AI account. Upload your Ghibli-style image and prepare to turn it into a moving scene.

Step 3: Add Movement and Emotion:
In the prompt field, describe the actions, expressions, and tone you want. For example: "Animate this girl in a cozy study. Add eye blinks, soft head nods, and mouth movements like she’s calmly explaining something. Keep the background warm and softly lit, with subtle zooms for cinematic depth."

Step 4: Add Your Script:
Drop in the dialogue or voiceover you’d like synced to the animation. Hedra will map the mouth and facial movements to match the tone and pace.

Step 5: Generate and Download:
Click generate. After a short wait, your Ghibli-style animation will be ready to download and share.

The Takeaway
You no longer need a studio to create hand-drawn animation. ChatGPT plus Hedra AI lets you create emotionally rich, Ghibli-inspired videos that elevate storytelling, perfect for creators, educators, or brands looking to stand out.


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