Turn browsers into buyers

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In Partnership with Shipfusion

The Post-Purchase Blind Spot That’s Costing You

Most brands obsess over the buy button, but what happens after is where they lose the most. 

Shipfusion spent $8,000 ordering from 110+ cosmetics brands to test the full delivery experience. The findings are clear: if you ship to customers, this is your blind spot too.

👀Nearly 90% didn’t include free samples, and 1 in 10 went silent after order confirmation

🌀 33% of orders arrived scuffed, with over 10% containing damage.

📦 Nearly half invested in custom boxes, but just 36% branded the interior.

These numbers reveal a gap every operator should fear. You can’t win loyalty with a broken box or silence after checkout. Customers equate fulfillment with your brand, and if you fail here, no amount of marketing can save you.

The data doesn’t lie: most brands are leaking revenue and retention in plain sight. The ones who fix it now will own the customer relationship.

Grab the Cosmetics Delivery Files now and see what your brand is missing!

Launch a Shopify Store That Converts

Starting a Shopify store is easier than ever but building one that converts takes strategy. With average conversion rates hovering around 1.6%, you’ll need to focus on design, usability, and customer experience to hit the top-performing benchmarks of 3.5%–5%+. Here’s a practical roadmap to help you launch a store that turns visitors into buyers.

Steps to Build a High-Converting Shopify Store:

1️⃣ Secure a Custom Domain:
Avoid the default “myshopify.com” tag. A clean, branded domain boosts credibility and trust. If your exact domain isn’t available, add action words like get or shop, or consider alternatives like .shop or country-specific extensions.

2️⃣ Pick the Right Theme:
Most startups should begin with a premade Shopify theme. They’re affordable, conversion-optimized, and easy to customize. Focus on visuals, copy, and on-site flow rather than overcomplicating design. Always preview how your theme looks on mobile since 75% of e-commerce sales come from mobile devices.

3️⃣ Optimize the Homepage:
Think of your homepage as your storefront. Above the fold, clearly communicate your value proposition with strong imagery and a clear CTA like Shop Now. Below the fold, add social proof, best sellers, or a brand story. The formula is simple: Conversion = Desire – Labor – Confusion.

4️⃣ Design Product Pages That Sell:
Use high-quality photos and action shots to create a sensory experience. Keep descriptions concise but user-focused. Showcase reviews, FAQs, and related products to reduce hesitation and increase AOV. If applicable, add subscription options to encourage repeat purchases.

5️⃣ Streamline Checkout:
Your checkout page should be distraction-free. Avoid unnecessary form fields, offer guest checkout, and enable multiple payment options. Consider adding urgency signals like stock limits or delivery countdowns. Test upsells carefully, as they can either boost or distract.

The Takeaway
Launching a Shopify store isn’t just about being online — it’s about creating a seamless path from browse to buy. With the right domain, theme, homepage structure, product pages, and streamlined checkout, you’ll set up your store to outperform average conversion rates and maximize growth.

Create Marketing Videos With AI

Producing short-form marketing videos no longer requires a dedicated production team. With advanced AI tools, you can generate professional-looking clips directly from text prompts or reference images. These assets are perfect for campaigns, social media, or ads — all while saving hours of manual editing.

Steps to Generate Marketing Videos:

1️⃣ Access the Video Tool:
Log in and select Tools → Videos with AI. This is where you’ll build and manage your prompts.

2️⃣ Build Your Creative Brief :
You can start with either a written description or by uploading a reference image. Be as clear as possible with the scenes and elements you want shown.

3️⃣ Structure Your Prompt:
Use a simple framework for better results: “Create a [product] video. Theme: [message]. Scene 1: [description]. Scene 2: [transition]. Must show: [key element].” This ensures the AI understands your flow and required visuals.

4️⃣ Generate Your Clips:
Submit your prompt and wait for the rendering to complete. Depending on your plan, there may be a daily generation limit, so choose your prompts strategically.

5️⃣ Refine in Your Editor:
Once the draft is ready, export it to your preferred editor (like Canva). Here, you can swap out text, add music, crop to multiple formats (9:16, 1:1, 16:9), and polish transitions.

The Takeaway
AI video generation gives marketers the ability to create engaging campaign assets at scale, without the heavy lift of traditional production. By combining structured prompts, reference visuals, and smart refinement in your editor, you can produce polished videos that resonate with your audience and fuel growth.

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