TikTok ads just got serious

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In Partnership with Neurons

2x conversions by pre-testing your ads? Yes, it's possible!

Instead of crossing your fingers, the next time you run ads, what if you knew your ad performance before you even go live?

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It gives you quick, actionable recommendations to improve your creatives and maximize your ad impact. Run A/B tests before launch and tweak your visuals for maximum brand impact.

Global brands like TikTok, L'Oreal, and Coca-Cola are already using Neurons to boost their campaigns.

We're talking 73% increases in CTR and 20% jumps in brand awareness.

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Level Up TikTok Ad Performance

TikTok just expanded its advertising toolkit—and it’s aimed at performance marketers ready to go beyond brand awareness. If you're looking to capture conversions, not just attention, here’s what’s new:

New Tools to Explore:
1️⃣ Search Ads Center:
Now inside Ads Manager, this tool suggests high-performing keywords, offers creative previews, and lets you block irrelevant terms with negative keyword filters, making your targeting smarter and cleaner.

2️⃣ Market Scope Dashboard:
This visual tool maps your audience’s position in the funnel: Awareness, Consideration, or Conversion. Use it to see where people are dropping off, and what’s nudging them forward.

3️⃣ Brand Consideration Objective:
Mid-funnel matters. TikTok lets you optimize directly for the consideration phase, targeting users already leaning toward action. These audiences are up to 16x more likely to convert than those in awareness mode.

4️⃣ Content Suite in TikTok One:
This feature helps brands identify UGC where their product is mentioned and seamlessly request promotion rights. It's your shortcut to turning organic content into ad creative.

The Takeaway
TikTok is shifting from top-of-funnel darling to full-funnel performance platform. With new tools to track, target, and convert, marketers can now build campaigns that drive measurable revenue. If you haven’t explored TikTok beyond brand awareness, now’s the time.

Business Intelligence Roadmap

Design a future-ready Business Intelligence (BI) strategy for an organization to enable cross-functional, data-driven decisions across product, sales, marketing, and customer success. Define a roadmap for selecting mission-critical KPIs aligned with business goals, unifying data sources from CRM, product analytics, and financial systems, and integrating BI tools like Tableau, Looker, or Power BI into daily workflows.

Develop governance protocols covering data ownership, access control, and accuracy validation. Create interactive dashboards tailored to executive, managerial, and operational users. Include a structured training plan to increase BI adoption and data fluency across teams.

Address common challenges - such as misaligned metrics, dashboard fatigue, and siloed insights - and outline safeguards for scalability, alignment, and measurable business impact.

Organization: [Insert here]

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