Three Angles Beyond Romance

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In Partnership with Grapevine

📲 Whitelisting That Actually Scales (Creators + Publishers)

Most brands know whitelisting works to lower CPAs and find new audiences. Few can make it repeatable at scale.

Grapevine gives you both creator and publisher networks in one managed service:

Creator Whitelisting - They source, vet, and negotiate with verified creators (doctors, coaches, finance experts, beauty insiders), managing and handling access and production. Authentic social proof without operational chaos.

Publisher Whitelisting - Their network of 14+ niche publishers (including My Subscription Addiction) provides advertorial landing pages and established handles. You get third-party trust plus storytelling space that bridges discovery to conversion.

Whitelisted content outperforms branded ads by 20-30%. Creator + publisher handles deliver signal diversity and testing volume that's hard to replicate independently.

Mapping Q1 creative strategy? Now's the time to test.

👉 Book a strategy call by February 27th for $500 off your first campaign.

📝 Test Valentine’s Day Creative Without Selling Flowers

Valentine’s Day is one of the highest-intent buying moments of the year, but most brands treat it like a category-specific holiday. If you don’t sell flowers, jewelry, or cards, you might assume it’s not for you. That’s the mistake.

Valentine’s is not a product holiday. It’s an emotional holiday. And emotions like love, confidence, self-care, and connection apply to far more categories than most brands realize.

The brands that win are not the ones with the biggest discounts. They’re the ones that show up early with creative that matches how people actually buy. Shoppers start browsing weeks in advance, and the campaign needs time to learn, optimize, and build momentum before the final rush.

Steps to Build Valentine’s Creative That Converts

1️⃣ Lead With Self-Gifting
Self-care spending spikes around Valentine’s Day, especially with Gen Z. Position your product as a “treat yourself” ritual, not a romantic gift.

2️⃣ Expand Beyond Couples
A surprising amount of Valentine’s spending is for friends, coworkers, pets, and family. Creative that leans into humor, friendship, or community often feels fresher than romance clichés.

3️⃣ Use Date Night Preparedness
Confidence is one of the strongest emotional drivers. UGC-style content that frames your product as part of a “get ready with me” routine sells the feeling, not just the features.

4️⃣ Start Early, Let the Ads Learn
Valentine’s campaigns perform better when launched early enough for testing and optimization, not rushed in February.

5️⃣ Use Shipping Cutoffs as the Real Urgency Lever
Countdowns and delivery deadlines create urgency without heavy discounting, and they feel more natural.

The Takeaway
You don’t need Valentine’s products to win Valentine’s sales. You need Valentine’s emotions. When you build creative around self-gifting, friendships, and confidence, you tap into intent without competing in the same tired lanes.

📝 Optimize Prompting With a Reusable Markdown System

Most people treat prompting like a one-time event. You write a great prompt, get a great output, and then… lose it. The next time you want the same result, you rebuild everything from scratch, rewrite the rules, and hope the AI remembers your preferences.

A smarter approach is to turn any successful AI task into a reusable Markdown template.

This makes your best prompts portable across any AI tool, repeatable for future projects, and scalable for teams. Instead of “prompting harder,” you build a system that lets you copy, paste, and run high-quality work on demand.

The simplest way to do this is by using NotebookLM as a prompt extraction engine.

Steps to Turn Any AI Task Into a Markdown Template

1️⃣ Complete the Task Once, Properly
Start inside NotebookLM and run your task as usual. For example: upload an email and ask for subject line variations. Be specific about tone, word count, audience, rules, brand details, and formatting preferences.

2️⃣ Extract the Rules Into Markdown
Once the output is complete, use this prompt:
“Take the task and extract the context into instructions for AI in markdown format. The goal is to drop these into any AI with different variables and receive polished output with one prompt.”
This forces the AI to separate the reusable system from the one-time content.

3️⃣ Create a Template Project
Open a new NotebookLM project and paste the Markdown instructions as text. Now you have a reusable project that behaves like a “prompt blueprint.”

4️⃣ Run the Template With New Inputs
Start a new chat and plug in new variables like topic, tone, format, or brand. The same structure produces consistent outputs, without rewriting the prompt.

5️⃣ Store It for Reuse
Save your Markdown templates inside Notion or a database so you can access them anytime.

The Takeaway
Great prompting is not about writing better prompts every time. It’s about saving your best work once, turning it into a reusable Markdown system, and reusing it forever.

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