These four questions change everything

Hello Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

In Partnership with Insense

Meta is pushing this ad type, and DTC brands are seeing 53% higher engagement rate

Struggling with CPA and low engagement? 

Why? Your traditional branded ads are likely getting overlooked, especially as consumers increasingly doubt AI-generated and branded content. 

Solution? Meta Partnership Ads. Leverage influencer authenticity to boost your ad credibility and performance.

2,000+ major eComm brands, including LARQ, JLO Beauty, Bones Coffee, and Babbel, trust Insense to simplify their UGC and influencer partnerships for organic and paid social campaigns.

Here’s why eComm brands choose Insense to run Meta Partnership Ads:

• Higher Engagement: MPA delivers a 53% higher CTR and a 19% lower CPA compared to traditional brand ads.
• Seamless Setup: Insense offers a 1-click integration directly into your Facebook Ads Manager, allowing effortless management of influencer handles and permissions.
• Proven Social Proof: Combine authentic UGC with influencer-driven ads to instantly enhance ad authenticity and build consumer trust.
• Effortless Scaling: Quickly collaborate with 68,500+ vetted creators from 35+ countries to scale your ad campaigns efficiently.

Try Insense now.

Book your free demo now and receive $200 towards your first MPA campaign! 

Offer expires July 25, 2025!

Test Your Retail Readiness

Thinking of getting your product onto retail shelves? Success in retail goes far beyond having a great product. It requires operational muscle, financial preparation, and strategic alignment. Before jumping in, ask yourself these four critical questions:

Steps to Evaluate Retail Readiness:

1️⃣ Does Your Product Fit Retail?
Consider whether your price points, packaging, and use case translate well to in-store shoppers. Can you maintain margins with retail markups? Does your packaging stand out on shelves and survive shipping? If not, you may need to adjust sizes, formats, or positioning.

2️⃣ Can Your Brand Handle Retail Demands?
Retail comes with a different rulebook. Be ready for delayed payments, strict logistics requirements, and new marketing demands. You’ll need systems for compliance, promotions, and delivery precision that don’t apply in DTC.

3️⃣ Do You Have the Right Team?
Retail needs specialists, not just your DTC team wearing extra hats. Hire for sales, supply chain, retail marketing, and account management. Trying to wing it with your existing staff will stretch resources thin and lead to burnout.

4️⃣ Are You Financially Prepared?
Expect upfront investments for slotting fees, inventory, and in-store marketing. Longer payment cycles mean tighter cash flow. Plus, be ready for DTC cannibalization. If your margins or capital reserves are shaky, consider holding off.

Pro Tip: Understand Channel Dynamics
Know whether your product is best suited for mass, club, drug, grocery, or convenience channels. Each comes with unique buyer expectations and timelines. Don’t try to hit them all—start where your customer already shops.

The Takeaway
Retail can massively scale your brand, but only if you’re truly ready. Ask the hard questions, build the right team, and choose your channels strategically. Retail rewards focus, preparation, and patience; get it right, and the shelves will do the selling for you.

Supercharge Your Meeting Prep with Gemini

Meeting overload? Let Gemini handle the prep. With seamless integration across Gmail and Google Calendar, you can walk into every call fully briefed, without digging through inboxes or scrambling for context. Here’s how to turn Gemini into your personal meeting assistant:

Steps to Prepare for Meetings Using Gemini:

1️⃣ Sync Your Workspace Tools:
Start by enabling Google Workspace access in Gemini’s settings. This connects your Gmail and Calendar, allowing the AI to access key meeting data and past conversations.

2️⃣ Review Your Weekly Schedule:
Ask: “What meetings do I have this week? Who’s attending?” Gemini will pull a list with times, participants, and invite notes, so nothing catches you off guard.

3️⃣ Summarize Past Conversations:
Prompt: “Search my Gmail for emails with [name] and summarize our last 3 months of interaction.” Gemini will extract key themes, shared documents, and previous talking points.

4️⃣ Plan Talking Points Strategically:
Next, ask: “Considering our past chats and their company background, what 5 questions should I prepare for my upcoming call with [name]?” Gemini will suggest targeted, thoughtful prompts to drive a productive discussion.

The Takeaway
Gemini turns scattered meeting prep into a streamlined workflow. From calendar analysis to conversation context, it surfaces everything you need, so you show up ready, engaged, and confident. If meetings are a big part of your role, this setup is a game-changer. Try it before your next busy week.

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍