The Usage Rights Rule You’re Missing

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Let’s Talk Usage Rights

Usage rights are one of the most misunderstood areas in influencer marketing. But when handled right, they can protect your budget and build better creator relationships.

Steps to Price and Handle Usage Rights:

1️⃣ Always Ask for Permission:
Even for organic reposting, you need explicit rights. Many contracts include usage clauses, but skipping the conversation isn’t sustainable. Influencers are getting savvier. Treat this as a strategy, not a loophole.

2️⃣ Choose Your Payment Structure:
You can pay a flat fee or a monthly percentage of the influencer’s base rate.

Flat Fee Approach:

• 3–6 months of free organic use
• ~$1,000 for 30 days of paid usage
• $250–$500 for website use

Percentage Approach:

• 25–30% of the base rate for whitelisting
• 15–20% for paid media rights Avoid deals asking for 40%+ monthly; those rarely make sense for brands.

3️⃣ Clarify Start Dates:
Always specify that usage rights start from the first day of use, not content delivery. Include extension clauses at the original rate if renewed within the first month.

📌 Define “digital” in your contracts; it covers more than just social, giving you flexible repurposing rights.

The Takeaway
Don’t wait for usage rights to become a problem. Pricing them right, communicating early, and structuring contracts clearly can turn legal confusion into long-term collaboration.

Explore Gemini Deep Think by Google

Google has just released its most advanced AI yet, Gemini Deep Think, and it’s setting a new standard in reasoning and performance. Positioned beyond O3 and Grok 4, Deep Think is built for power users tackling the toughest AI challenges.

Steps to Use Gemini Deep Think:

1️⃣ Access the Gemini App:
Deep Think is available within the Gemini app for users on the Google AI Ultra tier. Ensure you’ve updated your app to access the new features.

2️⃣ Open the Tools Menu:
Once inside the app, tap on “Tools” and select the “Deep Think” option. This unlocks access to Google's most sophisticated reasoning mode.

3️⃣ Enter Your Prompt:
Just type in your question or problem like usual—but know this isn’t instant output. Gemini takes a few minutes to process, as it engages in high-depth, multi-path reasoning to craft its response.

4️⃣ Let Deep Think Do the Work:
Using a parallel thinking engine, Gemini:

• Generates multiple ideas simultaneously
• Evaluates and combines them
• Revises them over time
• Delivers the most refined answer possible

Think of it like consulting multiple experts who then debate the best solution—before responding.

📊 In benchmark tests, Deep Think leads in tough coding tasks and complex reasoning problems, showing state-of-the-art performance across logic, math, and creative problem solving.

The Takeaway
Gemini Deep Think isn’t just another chatbot; it’s a deliberate thinker. If you’re solving hard problems or need deep reasoning, this is Google’s most powerful AI yet. Activate it through Google AI Ultra, and start prompting like a researcher.

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