The three rules for a better YouTube pricing strategy

Hello Readers 🥰

Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

If your pal sent this to you, then subscribe to be the savviest marketer in the room😉

In Partnership with Levanta

What If Reallocating Just 10% Delivered Your Biggest Lift Yet?

Seven- and eight-figure sellers are discovering a smarter way to scale without raising budgets. By shifting as little as 10% of ad spend into affiliates, they unlock steady external traffic that boosts organic visibility and strengthens margins. 

Levanta’s Affiliate Shift Calculator lets you see exactly how that could play out for you. With a few simple inputs, you’ll receive a custom forecast showing how even a small reallocation can deliver real revenue lift and ROAS improvement. 

It’s not a gamble, it’s a data-backed scenario modeled on your numbers, built to help you make smarter Q4 decisions.

The only question is how much of your upside you’ll let pass by.

Unlock the exact upside hiding in your existing ad spend!

3 Proven Tactics for Smarter YouTube Creator Deals

YouTube remains one of the strongest influencer marketing channels, but many brands underestimate its value and overspend when negotiating deals. The secret isn’t just budgeting more; it’s structuring smarter agreements. Here are three proven tips to help you secure the best value when working with YouTubers.

Steps to Negotiate YouTube Creator Pricing Effectively:

1️⃣ Start with Everything, Then Pare Down:
Open negotiations with a proposal that includes all desired deliverables: pre-roll mentions, ad reads, pinned comments, or cross-channel reshares. If pricing exceeds your budget, scale back. It’s easier to remove elements than to add them later, and packaging requests upfront helps unlock bundle value.

2️⃣ Do Your Homework:
Never enter a negotiation blind. Review a creator’s recent sponsored posts and compare their performance against organic content. If sponsorships still achieve strong views, expect higher rates. Tools that track paid vs. organic performance can help gauge flexibility. Influencers with similar performance across both may be more open to negotiation.

3️⃣ Get Creative With Value:
Money isn’t the only incentive. Bundle multiple videos for better per-video pricing, offer affiliate commissions alongside flat fees, or provide products that integrate naturally into a creator’s content. These extras can help reduce upfront costs while building long-term partnerships and extra visibility.

The Takeaway
Securing the best YouTube creator deals isn’t just about paying less; it’s about structuring smart, value-driven agreements. By starting with comprehensive proposals, preparing with research, and layering creative incentives, you’ll land stronger deals and maximize ROI without burning budget.

Automate Your Presentations With Manus AI

Building professional presentations usually means hours of research, formatting, and design work. Manus, an AI-powered “super agent,” changes that by automating the entire process. From research to slide design, Manus handles multi-step workflows so you can focus on strategy and delivery instead of manual prep.

Steps to Build a Smart Slide Deck Using Manus:

1️⃣ Start With a Clear Prompt:
Log in to Manus and provide detailed instructions in the dashboard. For example: “10 AI opportunities for my hospitality business + 1 slide on near-term trends.” The more specific your prompt (including audience, purpose, and format), the better the final output.

2️⃣ Choose Slide Output:
Select Slides as your preferred format, pick a theme, and confirm. Manus will begin generating your deck automatically based on your instructions.

3️⃣ Let Manus Research and Design:
Working in the cloud, Manus gathers data, organizes insights, and builds your slides complete with graphs, charts, and visual storytelling. While the AI handles the work, you can focus on preparing your delivery.

4️⃣ Review and Export:
Once your deck is ready, review it to ensure alignment with your goals. Export the slides directly to Google Slides for easy editing and collaboration with your team.

5️⃣ Automate Updates:
Need fresh content for recurring presentations? Set up Manus to automatically update your deck with new data, trends, or visuals, ensuring your slides are always relevant and up to date.

The Takeaway
Manus eliminates the grind of creating data-rich presentations by combining research, content generation, and design into one seamless workflow. With clear prompts and a few clicks, you can have a polished, professional, and even self-updating slide deck ready to present without spending hours in PowerPoint.

We'd love to hear your feedback on today's issue! Simply reply to this email and share your thoughts on how we can improve our content and format.

Have a great day, and we'll be back again with more such content 😍