The subscription first growth bet

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In Partnership with Modash

New Influencer Marketing Industry Report: Risk Management 

Spending money is part of marketing. But when it comes to influencers, it often means betting on variables you can’t fully control: will the algorithm push the content? Will the audience engage? And more importantly: will they buy?

Modash’s latest influencer marketing study reveals that 71% of marketers ran campaigns in the last quarter that made them a little nervous. Risk comes with the job, and the majority of surveyed influencer marketers are willing to take it - as long as brand reputation stays protected.

This influencer marketing risk report outlines:

• How marketers assess the risk of a campaign or creator
• Which types of collabs and content feel riskiest
• How do they hedge their bets when investing in uncertain partnerships

Access the full report for free here (non-gated)

📝 Turn First Orders Into Subscribers

Most brands still optimize for day-one profit. Bigger carts. Higher AOV. More upsells before checkout. But for 2026, a smarter play is emerging: stop chasing first-order margin and start locking in the second, third, and fourth purchase instead.

That means making every first order subscription-focused, even if AOV drops. The goal shifts from “maximize revenue now” to “hit break-even today so profit compounds tomorrow.”

This strategy works because subscription value is not built on the first order. It’s built on retention. If you secure the relationship early, the real profit shows up later.

Steps to Build a Subscription-First Funnel

1️⃣ Optimize for Break-Even on Order One
Instead of stacking the cart, focus on acquiring a subscriber at a cost you can recover quickly.

2️⃣ Make Post-Purchase the Revenue Engine
If AOV dips upfront, post-purchase must immediately close the gap. The thank-you page can’t be passive.

3️⃣ Cross-Sell Immediately and Aggressively
Right after checkout, offer relevant add-ons that match the customer’s goal. If they subscribed for collagen, recommend other collagen types tied to their desired outcomes.

4️⃣ Turn the Full Checkout Flow Into a Channel
Cart → checkout → post-purchase → thank-you should be treated like a performance funnel, not a fixed sequence.

5️⃣ Match Upsells to the Original Hook
Send hair-health traffic to hair pages, then show hair add-ons post-purchase. Never switch the story at the finish line.

6️⃣ Build Contextual Funnels End-to-End
The ad, landing page, and post-purchase offers must feel like one continuous conversation.

The Takeaway
Subscription is the foundation. Post-purchase is the safety net. Contextual funnels are the glue. When all three work together, you stop depending on cheap CPMs and start building a business that compounds.

📝 Run Your Own AI Bot From Anywhere in 5 Minutes

Want an AI assistant you can access from your phone anytime without a complicated setup? Clawdbot makes it possible to deploy your own AI bot on a server without typing a single command. No terminal. No DevOps. No painful configuration.

The idea is simple: you deploy Clawdbot using a ready-made template, connect it to a model, and choose where you want to use it (Telegram, WhatsApp, Discord, and more). In minutes, you have a personal AI bot running 24/7 that you can message like a normal chat app.

This is especially powerful if you want a lightweight AI agent that feels like a “portable assistant,” not another tool you need to open, log into, and manage.

Steps to Set Up Clawdbot on a Server

1️⃣ Deploy Clawdbot on Railway
Create a Railway account, start a new project, and select a Clawdbot template from the Template section. Add a strong password and click Deploy. Railway handles the server setup automatically.

2️⃣ Enable HTTP Proxy on Port 8080
After deployment, open your project settings and edit the domain configuration. Make sure the port is set to 8080. This allows the setup interface to work correctly through your browser.

3️⃣ Open the Setup Page
Go to your Railway domain and add /setup at the end of the URL. This opens the guided setup screen.

4️⃣ Choose Your Model
Select the AI model you want your bot to run on. A popular option is MiniMax, which delivers strong results at a much lower cost than premium closed models.

5️⃣ Connect Your Messaging Channel
Paste your bot token for Telegram, WhatsApp, Discord, or another supported channel. Then click Run setup.

6️⃣ Add Skills and Expand Later
Once running, you can add more capabilities anytime using the skills library available on ClawdHub.

The Takeaway
Clawdbot turns AI agents into something practical: a server-hosted assistant you can use from any device, inside the chat apps you already live in. No coding required, and setup takes less time than installing most apps.

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