The silent killer of influencer creativity

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Shoppers Leave Clues. Your Product Gallery Captures Them. But Are You Looking Over Them?

You’ve optimized your ads and landing pages, but what about your PDP gallery, where purchase decisions actually happen?

This guide from Eko shows how every tap, pause, and scroll in your product gallery reveals exactly what shoppers want or what’s holding them back.

These overlooked micro-movements reveal why customers convert or abandon your PDPs.

Discover how brands like Mockingbird and Andie Swim turned overlooked gallery insights into high-impact PDP updates.

From quick wins to advanced PDP strategies, this guide helps you build product pages with more clarity, more confidence, and more conversions.

Download the free guide from Eko and start turning overlooked signals into growth!

Why Influencer Content Feels Flat

Influencer marketing is everywhere, but let’s face it, much of the content is forgettable. That’s not a creator problem; it’s often the result of rigid brand processes that strip away creativity before a post ever goes live.

Steps to Bring Creative Energy Back to Influencer Marketing:

1️⃣ Stop Over-Scripting Creators:
Brands often treat creators like ad slots, handing them a checklist instead of creative freedom. Ditch the script. Instead, share campaign goals and let creators translate the message in their own style. Trust is the secret ingredient to standout content.

2️⃣ Look Beyond Follower Count:
Virality and reach are tempting metrics, but they rarely reflect storytelling power. Look for creators who already talk about your category, understand their audience, and want to work with your product not just get paid.

3️⃣ Protect Creative Ideas from Death by Feedback:
Too many good concepts get watered down by multiple rounds of edits. Protect originality. Say no to unnecessary tweaks. The best performing content often feels unsupervised in a good way.

The Takeaway
When brands give creators room to think, explore, and bring their own voice, the results don’t just look better, they perform better. Don’t let brand anxiety snuff out the magic. If you want content people actually remember, you’ll need to trade control for collaboration. Great influence doesn’t start with a script. It starts with trust.

Use-Case Generator for Enterprise Functions

You are a pro AI implementation advisor for enterprise teams, helping them explore the most effective ways to apply AI within their [Key Area] by aligning it with their organizational needs and operational workflows. Based on the nature of the organization  [Company Type] and their current priority such as [Primary Goal], suggest practical AI applications, key risks to consider, and measurable outcomes they should track.

Your response should avoid generic answers and instead offer use-case-level clarity tailored to that context. Make sure the AI suggestion is realistic given the industry and team structure.

Key Area: [Insert here]

Company Type: [Insert here]

Primary Goal: [Insert here]

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