The rule that scales

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In Partnership with Share Local Meda

What Happens When Premium Brands Share The Mailbox

Direct mail continues to be a reliable driver of customer acquisition. But for many brands, getting started can feel complex - long setup timelines, high minimums, and limited flexibility when it comes to testing. 

That friction often delays experimentation, even as acquisition costs rise across other channels.Shared Mail from Share Local Media removes that barrier. Your brand plugs into a premium shared envelope alongside other trusted brands, giving you mass prospecting reach with minimal spend and effort.No long setup, no operational drag, and no big upfront commitment required. That is why Shared Mail has become an excellent entry point for brands curious about direct mail.Here’s what brands are actually seeing:

• Manscaped achieved 521% ROAS from shared mail prospecting
• DIME Beauty saw $20–$40 CPAs while scaling to 2.8MM circulation, driving 7–9x ROAS

With nearly a billion mailings delivered over the past decade, SLM’s Shared Mail Program is a proven, measurable channel trusted by brands like Away, Joybird, and HelloFresh, at an all-in cost as low as $0.06 per piece.

April Shared Mailings close on 3/2. Secure your spot now!

📝 Earn the Right to Complexity

Most founders make the same early mistake: they confuse ambition with strategy. They launch wide, trying to win everywhere at once. Multiple channels. Multiple products. Multiple customer types. It looks impressive on paper, but in reality, it creates a hidden growth tax: complexity.

When you start with too many moving parts, you dilute positioning, split focus, and slow learning. Instead of building a sharp spear, you build a messy net.

That’s why one operator shared a rule he’d follow if he could restart from day one: don’t expand until you earn it.

Steps to Build a Business That Compounds

1️⃣ Follow the Rule of One Until $10M
Pick one avatar, one product, and one channel. Master the basics before adding layers.

2️⃣ Treat Complexity Like a Cost
Every new channel adds new operations, new messaging, and new failure points. The more variety you launch with, the harder it becomes to scale anything cleanly.

3️⃣ Stop Separating Growth and Retention
If you acquire customers with gimmicks, retention will always collapse. Align Growth and CX so offers don’t create downstream churn.

4️⃣ Humanize Support Instead of Deflecting
Use real agents to tag the true friction points. Admit flaws honestly. Customers forgive humans, not corporations.

5️⃣ Be Generous When People Leave
Make cancellation easy. If customers exit without resentment, they’re far more likely to return later.

6️⃣ Pay Experts for One-Time Problems
Some challenges compound when done wrong. Don’t DIY unknowns. Hire the best consultant you can afford once, then let that knowledge compound for years.

The Takeaway
Growth is rarely about doing more. It’s about doing the right thing, one specific time, until it compounds. Master simplicity first. Earn complexity later.

In Partnership with MnH Advisory

Your ROAS Is Lying to You

Revenue is up, and campaigns are scaling, yet ROAS reflects only platform efficiency. It does not account for processor fees, delayed refunds, fulfilment costs, or tax accumulating in the background. Without reconciled books, the margin becomes a projection.

When reconciliations lag or when inventory data sits in another system, gaps form between reported profit and actual cash. The strain surfaces later, often when a supplier invoice or payout delay compresses liquidity.

At MNH Advisory, they run disciplined monthly bookkeeping so your accounts are reconciled against real activity and your reporting reflects actual margin. 

That gives you visibility without committing to a full-time $80K to $120K finance hire.

If you are spending aggressively to grow, your numbers should not lag.

Book your free strategy call today!

📝 Create Interactive Worlds With Project Genie

What if you could describe a world in one sentence and instantly explore it in real time?

That’s the promise behind Project Genie. Instead of spending months designing environments, coding mechanics, and building characters, you start with imagination. The system handles the rest.

Project Genie combines image generation and real-time world modeling to turn simple descriptions into interactive experiences. It feels less like traditional game development and more like directing a living simulation.

Steps to Build an Interactive World With Project Genie

1️⃣ Describe Your World and Character
Start with a prompt that outlines the setting and who exists inside it. For example, you might describe a neon-lit cyberpunk city with a parkour courier as the main character. The clearer your idea, the stronger the foundation.

2️⃣ Generate the Visual Concept
The image model creates a detailed scene based on your description. You can refine the environment, adjust the character design, or tweak visual style before moving forward. This acts as your visual blueprint.

3️⃣ Let Genie Generate the World in Real Time
Once the scene is set, Genie 3 brings it to life. The environment becomes interactive. You can navigate, explore, and experience the world dynamically instead of viewing a static image. The system generates consistent visuals and mechanics on the fly.

4️⃣ Iterate and Expand
Want to add new elements, change the time of day, or introduce new characters? Update the description and refine the experience. The world adapts in real time.

The Takeaway
Project Genie shifts creative work from building assets to describing ideas. By combining image generation with real-time world modeling, it turns imagination into playable environments. Instead of coding first and designing later, you describe first and explore instantly.

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