The Paid Search Gaps Costing You Conversions

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In Partnership with Shipfusion

📦 Your Product Isn’t Enough, Here’s What Really Keeps Customers

Most DTC brands obsess over acquisition but quietly lose customers after checkout. 

Shipfusion ordered from 34 deodorant brands and mapped every step from cart to delivery, revealing patterns that apply to every product category.

Inside the report, you’ll discover:

👉 How a single-page checkout can lift conversions by up to 7.5%

👉 How 59% place cross-sells in cart but only 26% show them at checkout, where intent peaks

👉 Why 73% fail to set delivery timelines, instantly eroding trust

Your product alone won’t keep customers; your post-purchase experience will. 

These insights work whether you sell skincare, supplements, apparel, or pet products, making them a must-have playbook for any category.

Download the free report today and turn every order into a repeat sale!

Optimize Paid Search for Stronger Conversions

Even high-performing paid search campaigns can leave untapped opportunities on the table. A recent audit of a premium furniture brand’s Google strategy revealed clear strengths and areas for improvement that could boost ROI.

Steps to Improve Paid Search Performance:

1️⃣ Reinforce Core Messaging:
Ad copy effectively communicates the brand’s unique value, modern design without retail markup. However, this differentiator is buried on landing pages. To maintain message continuity, place it prominently above the fold to reinforce trust and encourage conversions.

2️⃣ Refine Automated Ad Formats:
Google’s automated ad formats save time but can cause inconsistent phrasing or mismatched casing. Review generated ads regularly to ensure grammar, tone, and polish align with brand standards.

3️⃣ Strengthen Google Shopping Creative:
High-quality lifestyle images stand out in competitive feeds and support brand positioning. Titles are optimized, and ratings add credibility. However, introducing clean, product-only images could appeal to shoppers focused on quick comparisons and detailed views.

4️⃣ A/B Test Creative Variations:
Run tests mixing lifestyle imagery with isolated product shots. Lifestyle visuals inspire top-funnel audiences, while product-focused images drive lower-funnel conversions. Striking the right balance can attract both inspiration-driven and deal-focused shoppers.

The Takeaway
A strong paid search strategy blends compelling messaging, consistent pre-click and post-click experiences, and diverse creative tailored to each stage of the buyer journey. By refining automated ads, aligning landing pages with ad copy, and expanding Google Shopping creative, brands can capture more attention, build trust, and increase conversion rates. Small adjustments in continuity and visual presentation can create outsized gains in a competitive marketplace.

Designing an Email Marketing Campaign

Imagine you're crafting an email campaign for a new productivity tool aimed at freelancers and small businesses. Outline the key elements of your campaign strategy, including the target audience segmentation, compelling subject lines, content structure (e.g., promotional offers, feature highlights, testimonials), and the desired call-to-action.

Consider how you'll personalize the emails to increase engagement and conversions, and outline a timeline for sending these emails to maximize impact.

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