The new rules of product search

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In Partnership with The Shift

Knowing AI Isn’t the Problem. Applying It Is.

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At The Shift AI, we don’t teach AI like a concept. We turn it into execution

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This isn’t surface-level AI knowledge. It’s a deep performance built in 5 minutes a day.

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Understanding AI-Driven Product Rankings

Product discovery is changing fast, and AI is quietly leading the charge.

ChatGPT is no longer just answering questions. It's recommending products, too. But how does it decide what to show? Here's a simple breakdown for e-commerce marketers who want to stay ahead.

How do product listings work?
When a user enters a shopping-related query, ChatGPT selects results using a combination of search context, structured third-party data (like product feeds), and its reasoning engine. If you mention a price range or preference, that becomes part of the filter.

This process isn’t ad-based; no one is paying for placement. That said, third-party data providers still control inclusion in the product feed.

What do users see?
Product suggestions appear as clean carousels with images, simplified names, pricing, and direct links to purchase. Some even include AI-generated tags like “best seller” or “popular choice,” review summaries, and ratings, though that data might not always be current.

Who makes the merchant cut?
Merchants are listed based on the data source, not by ChatGPT’s selection logic. That means things like free shipping or lower price don’t influence what comes first in the results… yet.

This isn’t a fully optimized ecommerce engine, at least not today. But it’s a clear signal of where AI is headed: blending search, shopping, and chat into one seamless flow.

The Takeaway
The future of shopping starts with AI suggestions. For e-commerce brands, the smart move is to ensure your products are in the right data feeds, your listings are clean and structured, and you're ready for this new wave of search-powered discovery.

Build Interactive Apps Inside Canva

Canva isn’t just for slide decks and social graphics anymore, it's quietly turning into a no-code playground. And yes, that now includes app development.

Thanks to its new “Code for me” AI feature, you can generate and embed fully functional apps directly inside your Canva designs.

Here’s how to turn your concept into a working app in minutes:

1️⃣ Select Canva AI’s “Code for Me”:
Head into Canva’s magic tools and choose “Code for Me.” It’s completely free to use and generates HTML, CSS, and JavaScript based on natural language prompts.

2️⃣ Enter a Clear Prompt:
Let’s say you want a Trello-style project board. Use a prompt like: “Create an interactive project management board with four columns: To Do, In Progress, Under Review, and Completed. Tasks should move to the next column on click. Include an Add Task button.”

Canva will spit out clean, client-side code with draggable elements and click-to-progress functionality.

3️⃣ Tweak and Integrate:
Once generated, you can modify the code, adjust visuals, change labels, or enhance interactions. Then embed it into any existing Canva project or create a dedicated app experience.

The Takeaway
Instead of stitching together third-party tools, Canva now lets creators, marketers, and designers turn ideas into functioning prototypes or internal tools without leaving the design canvas.

You get the best of both worlds: creative control and interactive utility, all in one platform. So next time you're mocking up a pitch deck or dashboard, think beyond visuals. You might just build the tool your team needs, right in Canva.

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