The New Customer Growth Engine

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Welcome to today's edition, bringing the latest growth stories fresh to your inbox.

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In Partnership with Lindy 

You are not behind on ideas. You are behind on speed.

You know the drill. Competitor research scattered across tabs, unfinished messaging docs, late briefs, and creative that misses the angle. That chaos is not annoying; it is expensive. 

Lindy AI CMO is a suite of powerful agents that ship beautiful marketing campaigns quickly.

Drop in your website, and agents study your competitors, extract angles, draft messaging, create briefs, and generate launch-ready assets, then organize everything in Airtable for a clean approval flow.

• Cut campaign prep from 10 to 14 days down to 1 to 2 days.
• Generate 30 to 80 on-brief variants per angle to accelerate testing.
• Reduce rework and increase weekly experiment volume without extra headcount.

Teams running agent-led workflows consistently ship 2 to 3 times more weekly tests with the same headcount.

💰 The New Customer Growth Engine

A record-breaking sale week proved something important: the biggest wins did not come from last-minute discounts. They came from systems built early, designed to scale, and executed across channels with consistency.

Here’s the playbook you can apply for December, Q5, and beyond.

1️⃣ Retention Lift Came From Segmentation:
Top results came from treating customers differently, not equally. Create separate flows for VIPs, repeat buyers, and first-time buyers. Match the message to intent, urgency for warm buyers, and education for new shoppers. Sequence sends to reduce fatigue, protect deliverability, and keep revenue steady even during heavy promo periods.

2️⃣ Creative Variety Beat Micro Tweaks:
Performance improved when campaigns ran many distinct concepts, not small edits of the same ad. Build evergreen angles months ahead, then add fresh themes fast. Use rapid iteration cycles so the algorithm always has new signals to learn from.

3️⃣ Spend Was Managed Around Trends:
High-growth brands tracked year-over-year behavior closely. They mapped expected peaks and slow periods, adjusted budgets before the shift, and reacted quickly when results deviated. Forecasting early reduced wasted spend and stabilized performance.

4️⃣ CRO Turned Good Into Great:
Pre-click work only goes so far. Winners improved post-click conversion with smarter product pages, stronger checkout experiences, cart bundles, cross-sells, and post-purchase offers. A higher conversion rate meant more revenue from the same traffic.

5️⃣ New Customer Acquisition Was Prioritized:
High intent periods are ideal for growing the customer base. Shift most spend to new to brand audiences, increase non-branded search coverage, and keep the offer consistent across channels to lift new customer volume and future LTV.

The Takeaway
Retention, creative variety, conversion, and acquisition are not seasonal tactics. Build them as year-round growth levers, and Q4 stops being a spike and becomes a launchpad.

🤔 Use ChatGPT to Improve Your Thinking Patterns

Ever feel like you’re brainstorming hard but going nowhere? You keep circling the same ideas, repeating the same strategies, and landing on the same conclusions. That’s not a creativity problem. It’s a thinking pattern problem.

This workflow helps you break out of loops by using structured questioning to surface blind spots and force new angles for any business challenge.

Steps to Break Circular Thinking Using ChatGPT:

1️⃣ Start With a Stuck Problem
Open ChatGPT and write a clear prompt like: “I’m trying to solve [goal or problem], but I keep repeating the same ideas. Ask me enough questions to find a new approach.”

2️⃣ Add Your Current Attempts
Share what you’ve already tried so the questioning doesn’t lead you back to obvious options. Include your existing strategy, what worked, what failed, and what constraints you’re working with. This gives ChatGPT the context it needs to push beyond surface-level suggestions.

3️⃣ Answer Questions Across Key Lenses
Let ChatGPT guide the process with questions across different categories such as user understanding, product experience, engagement triggers, positioning, channels, and analytics. The purpose is to widen the frame. Most breakthroughs happen when the problem gets reframed, not when the answer gets refined.

4️⃣ Collect the New Angles and Build Options
As new insights emerge, capture them like hypotheses. Turn each into a potential solution path, then ask ChatGPT to generate experiments, messaging, or next steps for the best ones.

5️⃣ Iterate Until You Hit a Shift
Keep going until the questions lead to a new mental route. When you feel surprised, that’s usually the signal you’ve found a better direction.

The Takeaway
Use structured questioning whenever you feel stuck. The real value is not the first answer. It’s the questions that uncover what you were missing and unlock a better way to think.

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